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Email Campaigns

Send emails to lists and analyze results

How to Design Beautiful Emails in LeadSquared

Email remains one of the most effective marketing channels around. I think all marketers believe it, so much so that every time you refresh your mailbox, there are dozens of emails from people you know or don’t know. To make matters worse, we live in an age of shortened attention spans, with people switching from

Email Campaign: Features and Benefits

LeadSquared’s Email Campaign feature allows you to design and send rich emails using a simple and powerful wizard. You can design a rich Email Campaign very quickly, send instantly or schedule it, track the recipient actions, and analyze the results. Features of LeadSquared’s Email Campaign Create a Campaign from scratch using HTML or Text editor.

How to Create and Schedule Email Campaigns?

LeadSquared’s Email Campaign feature allows you to design and send rich emails using a simple and powerful wizard. You can design a rich Email Campaign very quickly, send instantly or schedule it, track the recipient actions, and analyze the results. This article allows you to understand the step by step procedure for creating and scheduling

Domain Settings for Email Links

When you send emails to your prospects with links to web pages, we encode them so we can track who clicked on your emails. After they click on the links if they visit your website or landing pages, we further track their visits on your web pages. However, this tracking will work only if you

How can I use the Email Campaign report?

Analyzing your Email Campaign report is one of the most important aspect in the process of lead management. You can use the email report to study the success/failure of the campaign, through various metrics available in the report. You use this procedure to learn the various metrics and parameters of the email campaign reports. Prerequisites

How to personalize Email Campaign using Mail Merge fields?

The Mail Merge fields feature allows you to personalize your Email campaign with Lead Details, Sender Details and also company details, without having to manually write the information in the Email. Mail Merge fields allows you to personalize the Sender Name, Subject Line, HTML message, Email footer and also the Text message. By using this

How to achieve high deliverability of my Email Campaigns?

There are certain best practices that you can follow when sending an email campaign, which will ensure that it does not end up in the spam folder of the recipient. Below are certain tips which can help you in achieving better deliverability of your emails. 1. Include a text version of your email if you are sending HTML

Manage Email Subscription Preferences using Email Categories

LeadSquared allows you to Manage Subscription Preferences of Leads using concept of Email Categories. Using this feature you can allow email recipients (Leads) to selectively subscribe/unsubscribe from specific types of emails rather than completely Unsubscribing from all emails. Note: If you already have the mailing preferences/Email Subscription choices of your Leads and are looking for updating

Email Library – Adding Templates to Email Library

LeadSquared allows you to create email templates and reuse it for One-to-one Emails. This reduces the time taken for creating emails, each time you want to send a One-to-one Email to your lead. Adding Email Templates to Email Library To add reusable email content: From the default LeadSquared Dashboard, to Content -> Email Library. The Email Library window

How to resend the same Email Campaign to newly added leads?

You can send an already existing email campaign to new recipients by using the Resend option. If an email campaign is sent to a particular list, and this list is updated with new leads, you can use the Resend option to send the email campaign to the newly added leads. This reduces your effort, of