When you send emails to your prospects with links to web pages, we encode them so we can track who clicked on your emails. After they click on the links if they visit your website or landing pages, we further track their visits on your web pages. However, this tracking will work only if you ensure that you modify your DNS settings as described in this article.
Modern browsers have strict privacy and security settings. So if we embed a link of our domain in your email, the browsers would not allow us to track the visitor because they would “visit” your website from a domain (LeadSquared’s domain, which is e.gtolink.in) different from yours. To ensure we are able to track, we recommend that you add a CNAME setting in your DNS server which will essentially be:
click.yourdomain.com pointing to e.gtolink.in
Once this setting is done, we will encode the links in your emails pointing to click.yourdomain.com instead of e.gtolink.in. This will not only ensure tracking but also make your emails look professional.
Make sure that you click on “Confirm New Domain” on My Account -> Settings -> Lead Tracking -> Email Link Domain for Email Links after you are done with your CNAME changes. This will ensure we change the configuration in our database.