Manage Marketing Tags

The Marketing Tag Manager feature of the LeadSquared application allows you to manage your marketing tags. Marketing tags are used in the Drip campaign, Marketing Campaign and Landing Pages features of LeadSquared.

Prerequisite

You should be an administrator or marketing user of the LeadSquared application to create marketing tags.

Procedure

To create marketing tags:

  • Click Create to create a marketing tag. Enter the required name as shown in the image below:

  • Click save and add new to save and add new. Click save to save.

You can delete or edit a marketing tag under Actions.

Where can the Marketing Tags be used?

Marketing tags are used in the Drip campaign, Marketing Campaign and Landing Pages features of LeadSquared. You can use the Filter by Tag option to filter out the Drip campaigns, Marketing Campaign and Landing Pages associated by these tags.

In Drip Campaign, you can provide the marketing tag in step 01 while creating a drip campaign. Please see the below image for reference.

In Email Campaign, you can provide the marketing tag in step 03 while creating an email campaign. Please see the below image for reference.

In landing pages, you can provide the marketing tag in step 04 while creating a landing page. Please see the below image for reference.