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Ace – Feature Guide

1. Feature Overview

Ace is a Sales Performance Management suite, dedicated to enhancing your Critical Business Metrics. It empowers sales leaders by enabling them to establish clear objectives for their teams and equipping them with psychological and analytical tools that ensure successful accomplishments.

Feature over view image The Ace Sales Performance Management suite provides a comprehensive set of features, including:

  • Goals – Designed to align your sales team toward your organization’s North Star metrics.
  • Incentives – Helps you improve your organization’s top and bottom line by boosting productivity.
  • Leaderboards and Gamification – Promote a high-performance sales culture through healthy competition and rewarding your team’s accomplishments.
  • Nudges – Increase productivity by sending timely progress reminders.

These components collectively contribute to optimizing sales performance and fostering a dynamic and motivated sales environment.

ace features

 

2. Prerequisites

  • Ace is a paid feature. To enable this feature, get in touch with your account manager, or send an email to support@leadsquared.com
  • To create Goals, Incentive programs, or Leaderboards, you must have a published Ruleset. A Ruleset contains multiple rules that define how achievements are calculated.
  • Ensure that the Organization Hierarchy for your organization is set up.

 

3. Goals

Ace Goals is designed to align your sales team toward your organization’s North Star metrics. With Goals, you can create company-wide objectives that trickle down your organization’s hierarchy into team-level goals. This gives everyone in your organization clarity on the company’s priorities and their individual contributions.

LeadSquared GoalsAchievements are tracked so managers and teams can directly see the impact their work has on each goal. In addition to motivating team members, it helps managers appreciate accomplishments and address the challenges their teams face.

Goals DocumentationYou can also send Nudges – a timely reminder to Sales Managers and Sales Users on the performance and progress of their Goals. It’s a great way to motivate users to complete their Goals.

nudgeHere are some examples of metrics you can measure and improve using Goals –

Revenue Targets Calling Targets Lead Funnel Targets Demo Targets
Leads converted to customers Number of dialed calls Number of new leads Total demos scheduled
Total sales value Number of converted calls Number of contacted leads Total demos completed
Conversion percentage Phone call duration Number of leads not contacted
Completed follow-up tasks Number of disqualified leads

Here’s a list of articles to help you create and manage your Goals –

 

4. Incentives

Use Ace Incentives to improve your organization’s top and bottom line by boosting productivity. You can set up program criteria and rewards to incentivize your sales teams. Once set up, LeadSquared will track and automatically calculate payouts based on each sales rep’s achievements toward their targets. Once the rewards have been calculated, managers can review and approve or reject the rewards through the Incentives dashboard.

incentivesAs an example, consider a team of 6 people. Kevin is the Admin and Splinter is the Sales Manager. The Sales Users are Donatello, Leonardo, Michelangelo, and Raphael.

incentives hirar

Kevin can set up an Incentive program for the Sales Users based on certain Program Criteria (for example, revenue generated, leads generated, etc.). If they satisfy the criteria, their rewards will be calculated and sent to Splinter and Kevin for approval.

incentive end calc show

Here’s a list of articles to help you create and manage your Incentive Programs –

 

6. Leaderboards

Use Ace Leaderboards to promote a high-performance sales culture through healthy competition and rewarding your team’s accomplishments. The Leaderboards feature revolves around gamification – mundane tasks like calling prospects, setting meetings, and closing deals turn into fun activities for your sales users. Based on the criteria and targets you have set (for example, revenue targets), your users will be ranked against each other on their achievements and can be rewarded based on their final ranks.

overview main

For example, imagine a team of 4 Sales Users – Donatello, Leonardo, Raphael, and Michelangelo. Each user has a daily revenue target of Rs. 5,000 and a cumulative mandatory group target of Rs. 20,000. Achieving both minimum targets qualifies them for a fixed reward. The user(s) with the highest performance gets an additional reward. Rewards are calculated, sent to Sales Managers for approval, and to the Admin for payout.

leaderboard payout

Here’s a list of articles to help you create and manage your Leaderboards –

 

7. Ace Dashboard

The Ace Dashboard serves as a central hub for tracking key performance metrics across all Goals, Incentives, and Leaderboards within the ACE suite. It provides a comprehensive, real-time view of individual and team performance, ensuring managers and users can easily track progress without navigating multiple sections.

ACE Dashboard overview

 

8. Ace on the LeadSquared Mobile App

You can also track the progress of your Ace features: GoalsIncentives, and Leaderboards through the LeadSquared Mobile App. The Mobile App will have three different views: Admin user view, Sales Manager view, and Sales User view.

The Ace Dashboard is also available to view on the Mobile App.

Note: You cannot edit or create Goals, Incentive programs, Leaderboards, or Ace Dashboards through the LeadSquared Mobile App.
 

 

You will receive real-time notifications from Ace to keep you informed about your targets and performance. This means you’ll be notified immediately whenever there’s an update related to your goals or incentives. If you tap on a notification while offline, you’ll receive a message prompting you to connect to the internet. By tapping on a notification, you’ll be taken directly to the relevant page in the app, whether it’s the Ace page or a specific URL configured for you. If you prefer not to receive Ace notifications, you can disable them on your Mobile App by navigating to Settings>Notifications.

Leadsquared -Ace

 

FAQs

1. Can Ace work without Leadsquared?
Ace works only with Leadsquared as of now. Ace can work with Salesforce using Leadsquared Salesforce Integration. However, in this case, too, the Leadsquared platform is a must for Ace to work and users will have to log in to Leadsquared to create goals and view achievements. We are working on making Ace work with other Data sources and CRM – stay tuned!

2. How do I know the number of rules that are required?
The rule of thumb is rules needed will be 2X of the metrics you need to track. Typically small and medium-size organizations can do with the 10 rule package. However, the number of rules usually depends on the configuration complexity of a metric. If a goal needs five different entities to measure, say Calls Connected than just a single goal the configuration has consumed five rules.

3. Similar reports are available in Leadsquared for free, so why Ace?
Leadsquared reports are not configurable, and they don’t show Goals alongside achievements. Additionally, custom reports have a development cycle involved. Ace is built on a Big Data architecture and can handle a large amount of processing, typically needed for Sales Performance Management tools.

4. Why pay for all users when only managers look at the reports?
Features like a roll-up of achievement require processing data for all users irrespective of their usage of Ace. Alongside, customers can use a single rule to set goals for the entire organization hierarchy without any restriction.

5. How is Ace different from reporting tools in the market?
With a reporting tool, you will never be able to set goals for a variety of metrics & cycles easily. Additionally, there will be a lot of manual intervention needed to track the achievement. Comparing Sales Performance Management and Reporting Tools is just like comparing apples and oranges.

 

Any Questions?

Did you find this article helpful? Please let us know any feedback you may have in the comments section below. We’d love to hear from you and help you out!

Ameyo Preview Dialing Connector

1. Feature Overview

This connector transfers lead data in real-time from your LeadSquared account to your Ameyo account.

 

2. Prerequisites

  • You must be the Administrator of your LeadSquared account.
  • You must have an active Ameyo account.
  • This is a paid feature. To enable it, reach out to your account manager, or write to support@leadsquared.com.

 

3. How it Works

To push leads from LeadSquared to your Ameyo account, set up the Push data to Ameyo connector. Once configured, activate the connector sync.

During configuration, a webhook URL is generated in LeadSquared. Copy this URL and use it to configure an automation in your LeadSquared account. This automation will automatically push lead data from your LeadSquared account to your Ameyo account.

 

4. Installation

You must first install and configure the Ameyo connector.

  1. Navigate to Apps>Apps Marketplace.
  2. Search for Push data to Ameyo, and click Install.
    • Alternatively, you can find the connector on the left panel, under Telephony.
  3. Once installed, hover your cursor over , and click Configure.

4.1 Configure the connector

Once you’ve installed the connector, on the Configure Ameyo pop-up, configure the connector access for the non-Admin users in your account. Only users with access granted can view and access the connector under the Apps menu.

  1. Select if you want to grant Connector Access that’s Based on Role or Advanced (User Level).
    • Based on Role – From the Specify Roles dropdown, select the LeadSquared user roles that can use the connector.
    • Advanced (User Level) – In the Advanced (User Level) dropdown, choose a user boolean field. The user’s access to the connector is determined by the value in the selected boolean field. For example, for the user Sam, if the “Is Employee” boolean user field contains the value “Yes”, Sam can access the connector.
  2. Once you’re done, click Save Details. To continue the configuration, refer to the below sections.
Note: By default, all Admin users will have access to the connector.

 

 

5. Admin Configuration

To continue the connector configuration, navigate to Apps>Push data to Ameyo.

Ameyo LeadSquared integration

5.1 Basic Settings

Enter the following details –

Property Description
Hash-Key Pass your Ameyo account credentials.
Policy Name
Host
Lead Source Enter the lead source through which the leads were captured (e.g., Ameyo, email campaign, etc.). This detail will be displayed on the Lead Details page, under Lead Source.
Default Country Code If the lead’s mobile number is captured without a country code, the default country code that’s selected from the dropdown will be added to the lead’s mobile number.
Select Time Zone The time zone followed in your Ameyo account.
Lead Capture Search By Criteria To avoid duplicate leads, you must select one unique lead field (e.g., email Id, mobile number, PAN number, etc.) as the search key. This is used to identify the leads pushed from Ameyo.

To know how to mark a LeadSquared lead field as unique, please refer to How to Make a Custom Field Unique.

Lead Capture Secondary Search By Criteria If lead identification and capture through the primary Search By criteria fails, it will be re-attempted using the secondary Search By criteria.
Select User to Notify on Failure If there is an error in fetching leads, the selected user will receive a failure message via email. You can select a user from the list of all the users available in your LeadSquared account.

To know more about the type of errors, please refer to Error Notifications.

Enable Notification To ensure notification emails are sent to the selected user when there’s a failed query, enable the Checkbox checkbox.

Once you’ve entered all the details, click Save & Next.

 

5.2 Entity Options

Define the sync behavior of the connector when leads are captured.

5.2.1 Lead/Contact Entity
Since this connector pushes lead data from LeadSquared, the Sync Behaviour is by default set to Do Nothing. It is recommended you don’t change this to any other setting.

5.2.2 Mapping

On the Edit Mapping for Ameyo screen, the Ameyo system fields mapped to the corresponding LeadSquared lead fields are visible. This mapping is carried out by default. If required, you can change or update the default field mapping.

  • To provide a default value for any field, click  , enter the value under Default Value, and click Google.
    • If the data provider doesn’t send data for any lead field, then the default value will get assigned to that specific field. But if the field already has an existing value, then the default value will be ignored.
  • To disable lead data capture for any field, disable the Zoom slider.
  • You can also mark and update a unique lead field as the search key from this screen, by clicking unique icon

Once you’re done, click Save & Next.

Ameyo LeadSquared integration

 

5.3 Generate Webhook URL

A custom webhook URL is generated after providing basic details and completing field mapping. Copy this webhook URL and use it to create an automation that will transfer lead data to your Ameyo account.

After you’ve set up the webhook, click More Actions, and enable the sync job. This ensures that through the webhook, lead data from Ameyo is pushed to LeadSquared.

Note: To view logs of all the sync jobs that have taken place, from the More Actions dropdown, click View Logs.

Ameyo LeadSquared integration

 

6. Create an Automation

Use the Webhook URL to create an automation that send lead data to Ameyo.

  1. Navigate to Workflow>Automation, click Create Automation, and select a relevant trigger. We’re going with the New Lead trigger.
  2. Click Add Automation, and under Custom, click Webhook.
  3. On the Webhook pop-up, enter the following details –
    • Name – Enter a relevant name for the webhook. We’re calling it “Ameyo Lead Transfer Activity”.
    • URL – Select the method as https://, and paste the connector’s webhook URL that was generated in the previous step. Ensure you remove “https://” from the URL.
    • Content Type – Select application/json.
    • Save Response – You can select either Yes or No.
    • Custom Headers – You can skip this.
    • Notify on Failure – Select which user you want to notify if the webhook fails.
    • Retry Count – The number of times you want to retry when the webhook fails.
  4. Once you’re done, click Save, and then click Publish.
Note: To know more about the Webhook action, refer to User Automation Actions – Webhook.

Ameyo LeadSquared integration

 

7. View Logs

Here, you can view logs of all the sync jobs that have taken place. View New Events (New Leads), Updated Events (Updated Leads), and Errors (when transferring leads).

  1. Navigate to Apps>Ameyo.
  2. From the More Actions dropdown, click View Logs.
  3. You can filter the logs by selecting a date range (Today, Last 7 Days, This Month, and Last Month), by selecting the Job Status (“All”, “Success” and “Failure”), and by selecting the Sync Status (All, Error, and Success).
  4. You can view the sync status of the following events –
    • New Events – List of all the new leads that have been created in LeadSquared during the selected date range.
    • Updated Events – A list of all the –
      • Duplicate leads that were created with the same Search by Criteria value (e.g., with the same Email Id, Mobile Number, etc.).
      • Leads that previously contained errors, which were fixed and synced successfully.
    • Failed – The list of leads that have not been captured due to mapping errors (e.g., when a boolean field is mapped to an integer field, etc.).
  5. To view the Sync Response details, under Request ID/Sync Job ID, click the Id.
    • Under the right panel, you can view the response status, the API URL, the request, and the response.
    • The successful responses will contain the details of the leads that have been pushed from Ameyo.
    • To view the lead capture response under Sync API Response, Leads Updated and Errors in Leads, click Information.

Note:

  • For a response that contains an error, the reason for the error is listed in the response. Once you fix it, you can click the Retry button to perform the sync again.
  • The current Lead Sync Behaviour will reflect in the Logs screen. This will help identify the sync that’s used (Capture or Update) for the selected Request/Sync Job Id.

google forms view logs

 

8. Other Actions

You can edit or delete the Ameyo connector instance that you created. To do this –

  1. Navigate to Apps>App Marketplace, and search for Ameyo.
  2. Alongside the Ameyo connector, hover your cursor over .
  3. From the list of options, you can perform the following actions –
    • Edit Configuration
    • Disable Configuration
    • Remove Configuration

Ameyo LeadSquared integration

 

9. View Reports

You can view the total number of leads that have been pushed by Ameyo, by referring to the Lead Source report. To know more, please refer to How to track the source of your Leads using Lead Source Report?

 

Any Questions?

Did you find this article helpful? Please let us know any feedback you may have in the comments section below. We’d love to hear from you and help you out!

Mark Copy v2.0 Connector

1. Feature Overview

When conducting business interactions via email clients like Gmail, Outlook, and Apple email, capture the sender and recipient details as leads in LeadSquared through the Markcopy Connector. This connector captures the “From Email Address” and “To Email Address”, and posts the email as an activity in your LeadSquared account.

Note: If you’re using the older version of the Mark Copy connector, it is mandatory to migrate to the latest version since support for the previous version has been discontinued. To migrate, contact your account manager, or write to support@leadsquared.com.

 

2. Prerequisites

  • You must be the Administrator of your LeadSquared account to install and configure this connector.
  • This is a paid connector. To enable it, reach out to your account manager, or write to support@leadsquared.com.

 

3. How it Works

In LeadSquared

This connector effortlessly captures lead details from your emails without requiring an elaborate setup process. Once connector access is enabled on your account, install and configure the connector. Once the connector is enabled, an email ID is generated.

In your email client (Gmail, Outlook, etc.)

For outbound emails, include this email ID in the CC or BCC fields in your email client when sending emails to your leads. For inbound emails, create an auto-forward rule in your email client to forward these emails to the generated email ID. This process captures lead details and posts the email as an activity in your LeadSquared account.

 

4. Install the Connector

  1. Navigate to Apps>Apps Marketplace.
  2. Search for Mark Copy Connector v2.0, and click Install.
    • Alternatively, you can find the connector on the left panel, under Email.
  3. Once installed, hover your cursor over , and click Configure.

 

5. Configure the Connector

Once you’ve installed the connector, on the Mark Copy Connector v2.0 pop-up, configure the connector access for the non-Admin users in your account. Only those users for whom access is granted can view and access the connector (under the Apps main menu).

  1. Select if you want to grant Connector Access that’s Based on Role or Advanced (User Level).
    • Based on Role – From the Specify Roles dropdown, select the LeadSquared user roles that can use the connector.
    • Advanced (User Level) – From the Advanced (User Level) dropdown, select a user boolean field. Based on the value entered in the selected boolean field, the user can access the connector (e.g., for the user Sam, if the “Is Employee” boolean user field contains the value “Yes”, then this user can access the connector).
  2. Once you’re done, click Save Details. To continue the configuration, refer to the below sections.
Note: By default, all Admin users will have access to the connector.

Mark Copy LeadSquared integration

 

6. Admin Configurations

To continue the connector configuration, navigate to Apps>Mark Copy Connector v2.0.

Mark Copy LeadSquared integration

6.1 Basic Details

Enter the following details –

Property Description
Lead Source Enter the lead source through which the leads were captured (e.g., Mark Copy, email campaign, etc.). This detail will be displayed on the Lead Details page, under Lead Source.
Default Country Code If the lead’s mobile number is captured without a country code, then the default country code that’s selected from the dropdown will be added to the lead’s mobile number.
Select Time Zone The time zone followed in your Mark Copy account.
Lead Capture Search By Criteria To avoid creating duplicate leads, you must select one unique lead field (e.g., email Id, mobile number, PAN number, etc.) as the search key.

To know how to mark a LeadSquared lead field as unique, please refer to How to Make a Custom Field Unique.

Lead Capture Secondary Search By Criteria If lead identification and capture through the primary Search By Criteria fails, it will be re-attempted using the secondary Search By Criteria.
Select User to Notify on Failure If there is an error in fetching leads, the selected user will receive a failure message via email. You can select a user from the list of all the users available in your LeadSquared account.

To know more about the type of errors, please refer to Error Notifications.

Enable Notification To ensure notification emails are sent to the selected user when there’s a failed query, enable the Checkbox checkbox.

Once you’re done entering all the details, click Save & Next.

 

6.2 Mapping

Once you’re done with the basic settings, click Entity Options. By default, all the Mark Copy fields are mapped to the corresponding LeadSquared lead fields. You’ll have to complete two steps here –

  1. Activity Type(s) Definitions* – Alongside Email Sent – MCC and Email Received – MCC, click the Create Activity button.
  2. Edit Mapping – Alongside each action (Activity Entity and Lead/Contact Entity) click the Edit Mapping button to verify if the field mapping is accurate. Once verified, click Save & Close. This step is mandatory.
    If required, on the Edit Mapping pop-up, you can edit the field mapping –

    • To edit the Mark Copy mapping field name, click  , and under Mapping Key, edit the field name.
    • To change the LeadSquared lead field to which the Mark Copy field is mapped, click  , and from the Lead Field dropdown, select the new lead field.
    • To mark a unique lead field as the search key, click unique icon.
    • To disable an existing field mapping, alongside the field, disable the slider Zoom.
    • Click the Update if Empty checkbox if you don’t want to update the value of a field every time the sync takes place.
      • This is helpful to prevent re-updating important/sensitive identification-related fields like Social Security Numbers, PAN Card numbers, etc.
    • To map an additional field, click the Add Custom button, and add the new mapping field details.
    • If you want to capture any additional responses as part of the activity that’s posted on the lead, alongside Activity Entity, click Edit Mapping, and add the response on the Default Mapping for Activity pop-up.

Once you’re done, click Save & Next.

Note:

  • *Ensure you complete the Create Activity steps first, and only then complete the Edit Mapping steps.
  • You must mandatorily verify the mapping for Lead/Contact Entity, and Activity Entity, and click Save & Close for each action type, to complete the Mapping.
  • When an email sent/received activity is posted, an automatic corresponding invalid activity is generated. This occurs because the email activity can only be categorized as either email sent or email received, and not both. Since both activities are triggered by the movement of the email, the invalid activity is posted. You can ignore this, and it doesn’t impact the connector’s functionality.

Mark Copy LeadSquared integration

 

6.3 Mark Copy – Configuration

Click More Actions, and enable the sync job. Once enabled, under How to extract information from Email, a custom email ID is generated for your account.

Copy this ID and utilize it to capture lead details in your LeadSquared account.

  • For inbound emails, set up an auto-forward rule to send these mails to the generated email ID.
  • For outbound emails, paste this email ID in the CC or BCC fields.

This process captures lead details and posts the email as an activity in your LeadSquared account.

 

7. Steps in your Email Client

Complete the following steps in your email client account (Outlook, Gmail, etc.) –

7.1 To Capture Inbound Emails as Leads

  1. Set up an auto-forward rule in your email client to send a copy of the email to your Mark Copy email ID.
  2. The sender becomes a lead, and the email is recorded as a Lead Activity.

7.2 To Capture Outbound Emails as Leads

  1. Paste the Mark Copy email ID in the CC or BCC of your outbound emails.
  2. The recipients in the “To” field become leads, and the email is recorded as a Lead Activity. Note that addresses in CC or BCC are not considered for lead creation.
  3. Emails sent using Mark Copy are not trackable, meaning open and click events on such emails are not captured.
  4. If a recipient’s reply is copied to the Mark Copy email ID, the reply is also captured as a Lead Activity in LeadSquared.

LeadSquared Mark Copy Connector

 

8. View Activities

To view the email activity, navigate to Leads>Manage Leads, and click on the lead where the activity is posted. On the Lead Details page, view the activity under the Activity History tab.

LeadSquared Mark Copy Connector

 

9. View Logs

Here, you can view logs of all the sync jobs that have taken place.

  1. Navigate to Apps>Mark Copy, and click More Options, and then click View Logs.
  2. You can filter the logs by selecting a date range (Today, Last 7 Days, This Month, and Last Month), by selecting the Job Status (“All”, “Success” and “Failure”), and by selecting the Sync Status (All, Error, and Success).
  3. You can view the sync status of the following events –
    • New Events – List of all the new payment activities posted in your account.
    • Errors – The list of unsuccessful payment activities that have not been captured due to mapping errors (e.g., when a boolean field is mapped to an integer field, etc.).
  4. To view the Sync Response details, under Request ID/Sync Job ID, click the Id.
    • Under the right panel, you can view the response status, the API URL, the request, and the response.
    • The successful responses will contain the details of the leads that have been pushed by MarkCopy.
    • To view the lead capture response under Sync API Response, Leads Updated and Errors in Leads, click Information.

Note:

  • For a response that contains an error, the reason for the error is listed in the response. Once you fix it, you can click the Retry button to perform the sync again.
  • The current Lead/Activity Sync Behaviour will reflect in the Logs screen. This will help identify the sync that’s used (Capture or Update) for the selected Request/Sync Job Id.

google forms view logs

 

10. Other Actions

You can edit or delete the Mark Copy connector that you created. To do this –

  1. Navigate to Apps>Apps Marketplace and search for the Mark Copy connector.
  2. On the Mark Copy connector, click Settings.
  3. From the list of options, you can perform the following actions –
    • Edit Configurations
    • Disable the connector
    • Remove the connector

LeadSquared Mark Copy Connector

 

11. View Reports

You can view the total number of leads that have been pulled from Mark Copy, by referring to the Lead Source report. To know more, please refer to How to track the source of your Leads using Lead Source Report?

 

Any Questions?

Did you find this article helpful? Please let us know any feedback you may have in the comments section below. We’d love to hear from you and help you out!

Push Data to CleverTap

1. Feature Overview

This connector transfers lead data in real time from your LeadSquared account to your CleverTap account.

 

2. Prerequisites

  • You must be the Administrator of your LeadSquared account.
  • You must have an active CleverTap account.
  • This is a paid feature. To enable it, reach out to your account manager, or write to support@leadsquared.com.

 

3. How it Works

To push leads from LeadSquared to your CleverTap account, set up the Push data to CleverTap connector. Once configured, activate the connector sync.

During configuration, a webhook URL is generated in LeadSquared. Copy this URL and use it to configure an automation in your LeadSquared account. This automation will automatically push lead data from your LeadSquared account to your CleverTap account.

 

4. Installation

You must first install and configure the CleverTap connector.

  1. Navigate to Apps>Apps Marketplace.
  2. Search for Push data to CleverTap, and click Install.
    • Alternatively, you can find the connector on the left panel, under Marketing.
  3. Once installed, hover your cursor over , and click Configure.

4.1 Configure the connector

Once you’ve installed the connector, on the Configure CleverTap pop-up, configure the connector access for the non-Admin users in your account. Only users with access granted can view and access the connector under the Apps menu.

  1. Select if you want to grant Connector Access that’s Based on Role or Advanced (User Level).
    • Based on Role – From the Specify Roles dropdown, select the LeadSquared user roles that can use the connector.
    • Advanced (User Level) – In the Advanced (User Level) dropdown, choose a user boolean field. The user’s access to the connector is determined by the value in the selected boolean field. For example, for the user Sam, if the “Is Employee” boolean user field contains the value “Yes”, Sam can access the connector.
  2. Once you’re done, click Save Details. To continue the configuration, refer to the below sections.
Note: By default, all Admin users will have access to the connector.

Clevertap LeadSquared integration

 

5. Admin Configuration

To continue the connector configuration, navigate to Apps>Push data to CleverTap.

Clevertap LeadSquared integration

5.1 Basic Settings

Enter the following details –

Property Description
CleverTap Account ID Pass your CleverTap account credentials.
CleverTap Passcode
Lead Source Enter the lead source through which the leads were captured (e.g., CleverTap, email campaign, etc.). This detail will be displayed on the Lead Details page, under Lead Source.
Default Country Code If the lead’s mobile number is captured without a country code, the default country code that’s selected from the dropdown will be added to the lead’s mobile number.
Select Time Zone The time zone followed in your CleverTap account.
Lead Capture Search By Criteria To avoid duplicate leads, you must select one unique lead field (e.g., email Id, mobile number, PAN number, etc.) as the search key. This is used to identify the leads pushed from CleverTap.

To know how to mark a LeadSquared lead field as unique, please refer to How to Make a Custom Field Unique.

Lead Capture Secondary Search By Criteria If lead identification and capture through the primary Search By criteria fails, it will be re-attempted using the secondary Search By criteria.
Select User to Notify on Failure If there is an error in fetching leads, the selected user will receive a failure message via email. You can select a user from the list of all the users available in your LeadSquared account.

To know more about the type of errors, please refer to Error Notifications.

Enable Notification To ensure notification emails are sent to the selected user when there’s a failed query, enable the Checkbox checkbox.

Once you’ve entered all the details, click Save & Next.

 

5.2 Entity Options

Define the sync behavior of the connector when leads are captured.

5.2.1 Lead/Contact Entity
Since this connector pushes lead data from LeadSquared, the Sync Behaviour is by default set to Do Nothing. It is recommended you don’t change this to any other setting.

5.2.2 Mapping

On the Edit Mapping for Clevertap Call back disposition screen, the CleverTap system fields mapped to the corresponding LeadSquared lead fields are visible. This mapping is carried out by default. If required, you can change or update the default field mapping.

  • To provide a default value for any field, click  , enter the value under Default Value, and click Google.
    • If the data provider doesn’t send data for any lead field, then the default value will get assigned to that specific field. But if the field already has an existing value, then the default value will be ignored.
  • To disable lead data capture for any field, disable the Zoom slider.
  • You can also mark and update a unique lead field as the search key from this screen, by clicking unique icon

Once you’re done, click Save & Next.

Clevertap LeadSquared integration

5.3 Generate Webhook URL

A custom webhook URL is generated after providing basic details and completing field mapping. Copy this webhook URL and use it to create an automation that will transfer lead data to your CleverTap account.

After you’ve set up the webhook, click More Actions, and enable the sync job. This ensures that through the webhook, lead data from CleverTap is pushed to LeadSquared.

Note: To view logs of all the sync jobs that have taken place, from the More Actions dropdown, click View Logs.

Clevertap LeadSquared integration

 

6. Create an Automation

Use the Webhook URL to create an automation that send lead data to CleverTap.

  1. Navigate to Workflow>Automation, click Create Automation, and select a relevant trigger. We’re going with the New Lead trigger.
  2. Click Add Automation, and under Custom, click Webhook.
  3. On the Webhook pop-up, enter the following details –
    • Name – Enter a relevant name for the webhook. We’re calling it “CleverTap Lead verification Activity”.
    • URL – Select the method as https://, and paste the connector’s webhook URL that was generated in the previous step. Ensure you remove “https://” from the URL.
    • Content Type – Select application/json.
    • Save Response – You can select either Yes or No.
    • Custom Headers – You can skip this.
    • Notify on Failure – Select which user you want to notify if the webhook fails.
    • Retry Count – The number of times you want to retry when the webhook fails.
  4. Once you’re done, click Save, and then click Publish.
Note: To know more about the Webhook action, refer to User Automation Actions – Webhook.

Clevertap LeadSquared integration

 

7. View Logs

Here, you can view logs of all the sync jobs that have taken place. View New Events (New Leads), Updated Events (Updated Leads), and Errors (when transferring leads).

  1. Navigate to Apps>CleverTap.
  2. From the More Actions dropdown, click View Logs.
  3. You can filter the logs by selecting a date range (Today, Last 7 Days, This Month, and Last Month), by selecting the Job Status (“All”, “Success” and “Failure”), and by selecting the Sync Status (All, Error, and Success).
  4. You can view the sync status of the following events –
    • New Events – List of all the new leads that have been created in LeadSquared during the selected date range.
    • Updated Events – A list of all the –
      • Duplicate leads that were created with the same Search by Criteria value (e.g., with the same Email Id, Mobile Number, etc.).
      • Leads that previously contained errors, which were fixed and synced successfully.
    • Failed – The list of leads that have not been captured due to mapping errors (e.g., when a boolean field is mapped to an integer field, etc.).
  5. To view the Sync Response details, under Request ID/Sync Job ID, click the Id.
    • Under the right panel, you can view the response status, the API URL, the request, and the response.
    • The successful responses will contain the details of the leads that have been pushed from CleverTap.
    • To view the lead capture response under Sync API Response, Leads Updated and Errors in Leads, click Information.

Note:

  • For a response that contains an error, the reason for the error is listed in the response. Once you fix it, you can click the Retry button to perform the sync again.
  • The current Lead Sync Behaviour will reflect in the Logs screen. This will help identify the sync that’s used (Capture or Update) for the selected Request/Sync Job Id.

google forms view logs

 

8. Other Actions

You can edit or delete the CleverTap connector instance that you created. To do this –

  1. Navigate to Apps>App Marketplace.
  2. Search for CleverTap.
  3. Alongside the CleverTap connector, hover your cursor over .
  4. From the list of options, you can perform the following actions –
    • Edit Configuration
    • Disable Configuration
    • Remove Configuration

Clevertap LeadSquared integration

 

9. View Reports

You can view the total number of leads that have been pushed by CleverTap, by referring to the Lead Source report. To know more, please refer to How to track the source of your Leads using Lead Source Report?

 

Any Questions?

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