This help article offers a guide on using LeadSquared’s Generative AI (GenAI) features in your email campaigns.
LeadSquared’s GenAI tools are designed to simplify the process of creating email content and subject lines. By understanding their features, limitations, and best practices, you can leverage these tools to craft effective emails with ease. Here’s everything you need to know to get started.
Using GenAI Features to Generate Email Content & Subject Line
Input Requirements
Start by defining your objective—determine if the email is promotional, informational, or focused on nurturing a lead. Next, clearly outline the target audience, including details about their industry, challenges, and preferences. Provide essential details, such as product names, offers, deadlines, and clear Calls to Action (CTAs), to ensure your email is impactful and tailored to its purpose.
For example, If you’re launching a new feature, the objective might be promotional: “Encourage users to try the new feature with a special offer”. Your target audience could be small retail business owners who struggle with customer retention. You can then direct readers to the next step with actionable phrases like “Sign up now” or “Learn more.”
Step-by-Step Workflow
Use clear prompts to guide the AI effectively. For instance, say “Generate a subject line for a 20% discount on SaaS subscriptions targeted at startups”. After receiving the output, review it and adjust the inputs as needed to improve the results. To enhance personalization, include placeholders like [First Name] or [Company Name]. Additionally, generating multiple options and testing them helps you identify which approach resonates most with your audience.
Editing and Polishing
Reviewing is crucial in this process. Ensure the content aligns with your brand’s voice and addresses your audience’s needs. Fact-check and proofread any claims or data included. Keep subject lines concise (50-60 characters) and make the email skimmable with clear headings and bullet points.
Understanding the Limitations of GenAI
- GenAI relies on the quality of the input you provide. If your input lacks detail or context, the output may not align with your goals or audience needs.
- While AI is effective at generating engaging and professional content, it may struggle with niche industry terms, hyper-personalized messaging, or replicating a unique brand tone without detailed guidance.
- AI-generated content can sometimes include outdated or incorrect information. Always review and fact-check the output to ensure accuracy.
- AI does not automatically account for legal and compliance standards, such as GDPR, CAN-SPAM, or industry-specific regulations. Ensure your content complies with all relevant requirements.
- As the AI learns from existing data, it may unintentionally reflect biases. Review the language and tone carefully to ensure it aligns with your brand values.
Generative AI is a great tool for scaling your email marketing, but it works best with human creativity and oversight. Follow these guidelines to create engaging emails that drive results.
