LeadSquared Getting Started Guide for Administrators

Hello, Admin. Welcome to LeadSquared.

This guide has step-by-step instructions on setting up your LeadSquared account. At the same time, you will learn how LeadSquared can help your organization.

1. Prerequisites

Before we begin, here are a few prerequisites –

• LeadSquared account – You will need a paid LeadSquared account. If you do not have one, you can create one by booking a demo.
• Missing Features – Some of the features listed here may not be available in your current plan. For more information on plans and pricing, visit https://www.leadsquared.com/
• Account Number – Once your sign-up is complete, log into LeadSquared and note down your account number. You will need to quote this number in all communications with us.

2. Setup your Profile

Personal Settings and Organization Settings capture details about you and your organization. Some of these details are used while interacting with your leads, prospects, and customers. Further, as an administrator, you can choose your daily report delivery preferences.

The Billing and Usage section displays your LeadSquared subscription details. You can view all the features of your account and the status of their current usage. Under Manage Subscriptions, you can view the purchase history of all your orders and make further purchases.

`

3. Configure your Lead Settings

Leads are your potential customers. In LeadSquared, you can track your lead’s journey from creation, through marketing and sales activities, all the way to conversion.

The lead entity is customizable. In addition to system fields (first name, email, etc.,), you can create custom Lead Fields (enrolment Id, passport number, etc.,) to capture details specific to your business use cases. Also, you can create a set of fields (using the Custom Field Sets feature) for your document collection business use cases (KYC documents, education qualifications, etc.,)

You also have the option to create a custom Lead Form that is easy to set up. It’s a quick way to capture new leads or update existing ones.

Also, when a lead gets captured, you will know the source through which it originated (for example, social media, newsletters, ads, etc.)

4. Lead Prioritization and Scoring

LeadSquared provides three configurable metrics to help you qualify and prioritize leads. Each of these metrics tells you something about the quality of the lead or their propensity to buy your product/service.

4.1 The Lead Score

Lead scoring helps you understand how active a lead is. LeadSquared tracks system activities (email open/clicked, website visits, etc.,) of your leads and assigns them a score based on these engagements. Higher the Lead Score, the higher the chance of your lead converting. LeadSquared also allows you to customize the lead score, by assigning numerical values to different Custom Activities along your sales pipeline.

4.2 The Engagement Score

The engagement score is similar to the lead score, but the key difference is that the engagement score looks at specific activities performed by/on the lead within a specified time period.

4.3 The Lead Quality Criteria

The Lead Quality Criteria helps you recognize leads that match your ideal customer profile (ICP). You can set up rules to identify your ICP. For example, your ICP could be an age group between 21 and 25, working in particular locations – leads are evaluated against these rules and assigned a score.

5. Capture Activities on Your Leads

Once Leads are captured in your account, you can monitor their progress down the sales funnel by tracking notable interactions and events, or ‘Activities’. Activities help you understand a lead’s position in the conversion funnel, and accordingly automate nurturing and sales processes.

5.1 System/Core Activity

Some activities are available by default on your LeadSquared account. These activities are common across industries. E.g., Emails – Bounced/Link Clicked/Opened, Phone Calls, Website Visits, etc.

5.2 Custom Activities

You can also add custom activities to your LeadSquared account. This allows you to create and assign scores to new activities specific to your industry. For example, if you’re in the education industry your custom activities may be attending a seminar, completing a payment, campus visit, etc.

5.3 Sales Activities

The Sales Activity Management feature lets you capture important information related to each sale (e.g., product sold, sales owner, date, order value, etc.,). You can add and manage the revenue generated by your customers for different products and services offered by your organization. You can also cancel or edit sales activities to manage refunds and returns.

6. Create Tasks for Users

Once a lead is created in your system, you can assign and manage Tasks among your users (schedule meetings, demos, site visits, etc.), and use a variety of other features to convert them into customers.

7. Manage Accounts and Opportunities

7.1 Create and Manage Your Accounts

7.2 Create and Manage Your Opportunities

Opportunities in LeadSquared represent potential deals. A lead could be interested in more than one product offered by your company. For example, a lead might be interested in buying car insurance, term insurance, and health insurance. LeadSquared’s Opportunities feature lets you manage different opportunities for the same lead without creating duplicate contacts. You can route the lead to agents specialized in different products, and create separate sales workflows.

8. Manage Your Leads Through Smart Views

To bring all your important information into one place, LeadSquared launched Smart Views. The Smart Views page gives users a personalized view of your accounts, leads, opportunities, activities, and tasks. Sales users can create their own individual smart views, but as an Admin you create smart views at the organization level and assign them to different teams.

9. Build Workflows

9.1 Creating LeadSquared Dynamic Forms

In addition to the basic lead forms feature, the Dynamic Forms Designer feature helps you create intelligent forms to capture entire application processes (e.g, college admission applications, loan applications, etc.). You can customize forms to behave in ways specific to your use cases, and prompt users to collect the right information based on a lead’s previous inputs.

Once you’ve created a form, the Process Designer helps you choose where, and to which users you want the form to appear. You can also use it to combine multiple forms into processes.

9.2 Create an Automation Workflow

The Automation feature lets you automate your entire workflow using an intuitive and easy-to-use visual designer. It’s a powerful way to push your leads to conversion. Just set it up once and watch your leads trickle down the sales funnel with minimal manual effort.

9.3 Create LeadSquared Portals and Widgets

LeadSquared’s Portals are a great way to design a self-service website that helps with lead management like online applications or registration processes. LeadSquared’s Portal feature allows you to build your own online portals to capture leads and opportunities, through online forms, making the entire process paperless.

You can also create and embed Widgets on your website or landing page. An LSQ widget acts as a “lead magnet”. An example of a lead magnet is a special deal offered to customers in exchange for their contact details. It can be a discount code, webinar, white paper, ebook, template, inquiry form, or another resource.

10. Setup Email Campaigns

Communicating with your leads is a breeze with LeadSquared’s Email Campaigns. It’s quick and easy to design and send out email campaigns to engage and nurture leads. You can personalize the content, schedule the timing of the campaigns, and track your lead’s interactions through Campaign Reports and Analytics.

With LeadSquared’s Email Settings, you can manage subscriptions to your email campaigns, set restrictions on which users can send emails, and set restrictions on recipients by blocking email addresses or domains.

Also, LeadSquared’s List Management feature lets you create Static and Dynamic lead lists. You can leverage this feature with your email campaigns to send targeted campaigns. The Manage Lists page allows you to create, edit, and view all your lead lists in one place.

11. Create Users and Permissions

As an administrator, you can create LeadSquared users and grant them permissions based on their role in your organization.

After creating the users, you can group them into different sales groups based on location, business unit, or any other categorization of your choice.

Based on the reporting structure of your users, LeadSquared will also create an organizational hierarchy.

You can also group users into Teams that reflect your organization’s structure. The most powerful merit of the Teams feature is the ability to auto-check in your users. You can configure work-day templates and holiday calendars in accordance with your organization’s work schedule.

12. Reports and Analytics

LeadSquared provides powerful features to track your reports and dive into analytics –

12.1 Create a Custom Dashboard

Your dashboard is the first page you see when you log in to your LeadSquared account. It displays all the important sales and marketing metrics and reports of your account. The dashboard is completely customizable. And, you can also add third-party reports to your LeadSquared dashboard through an external URL.

12.2 SIERA

Sales Intelligence and Efficiency through Reports and Analytics (SIERA) is LeadSquared’s new-gen self-service reporting tool. Through SIERA, you can track leads, opportunities, organization revenue, user performance, and more.

12.3 LeadSquared Reports

You can use the LeadSquared Reports feature to analyze your marketing and sales business processes. It helps you track and manage the activities performed by the lead and your users, across all LeadSquared features.

13. Integrate Your Third-Party Apps

The App Marketplace helps you extend LeadSquared’s functionality. If you use an external application that manages lead data, you can sync that data with LeadSquared. Simply download and install the respective application from the App Marketplace and start syncing the data. Once the leads are synced, you can leverage LeadSquared’s CRM features to nurture and convert your leads.

Here are some popular apps on LeadSquared’s App Marketplace –

14. Setup Website Tracking

You can start tracking your leads by installing the LeadSquared tracking script on your website.

LeadSquared’s lead tracking system helps you understand the sources from where the leads landed on your website (google search, email newsletters, social media advertisements, etc.,). These statistics give you an insight into what channels or mediums are working well for your business, and the ones that need improvement.

You can even track the leads’ web events such as page views, button clicks, and link clicks on your website.

Once you list your website under Website & Landing Page Domains, you can install the tracker. Plus, there are additional options you can use to configure your lead tracking.

15. Create Landing Pages

LeadSquared’s landing page module offers powerful features to design and publish conversion-optimized Landing Pages. You can use LeadSquared’s built-in templates to easily create Landing Pages.

16. Security and Privacy

Here is how you can manage the Security and Privacy settings for your LeadSquared account –

16.1 Manage Your Security Settings

You can secure your account through LeadSquared’s security settings. You can configure the login settings, enable two-factor authentication for all or specific users, enable third-party authentication, manage password policies, manage sessions for users, and more.

16.2 Configure Data Protection and Privacy

You have the option to configure the data protection and privacy of your lead details. It includes the option to enable cookie consent, request for email opt-in, personal data protection, and deletion of lead data backup.

17. Marvin

Marvin is LeadSquared’s new Inside Sales Application that features significant improvements in the user experience across the platform. Marvin is designed specifically to increase the productivity of Sales Users and Sales Managers but retains similarities to the existing platform to ensure effortless adoption.

18. Install LeadSquared’s Mobile App

You can efficiently manage your entire field workforce with LeadSquared Mobile App. When new leads come in, you can easily distribute them to your field agents based on their availability, zip code, product, etc. You can also set tasks and meetings for the leads and assign them to your field agents as well. With instant notifications on the app, your agents will know when new leads or tasks are assigned to them and can get in touch with the lead instantly.

Agents can also instantly add leads they meet on the field using the mobile app, and edit and modify the details on the go. You will have complete visibility into your agents’ day. You will know the sales route that your agent has taken for the day, and get reports on the meetings that they have attended and the status of these meetings.

The LeadSquared Mobile App is available on iOS and Android.

19. Store Your Data on Mavis DB

The Mavis DB lets you create databases where you can store master data (for courses, programs, projects, etc.) right inside your LeadSquared account. Providing an easy-to-use UI, Mavis lets you define table structures, and store and manage data including text, numbers, dates, JSON, coordinates, and more. You can directly import your spreadsheets (CSV format) to create and manage tables within your databases.

In addition to the UI, Mavis API offers a powerful RESTful interface to perform operations, filter, and export your data.

20. Improve Your Sales Performance with ACE

Ace is LeadSquared’s sales performance management suite. If your organization has a revenue goal for the current year, Ace will help you break it down into smaller goals (or targets) for your users. You can set up Goals for different sales teams in your organization and reward them when they reach their targets or exceed them. Users and Managers can track their achievements and gain insights into the best-performing teams and individuals.