Domain Settings for Email Links

When you send emails to your prospects with links to web pages, we encode them so we can track who clicked on your emails. After they click on the links if they visit your website or landing pages, we further track their visits on your web pages. However, this tracking will work only if you ensure that you modify your DNS settings as described in this article.

Modern browsers have strict privacy and security settings. So if we embed a link of our domain in your email, the browsers would not allow us to track the visitor because they would “visit” your website from a domain (LeadSquared’s domain, which is*) different from yours.


Add a CNAME Setting in your DNS

To ensure we are able to track, we recommend that you add a CNAME setting in your DNS server which will essentially be: pointing to*

Once this setting is done, we will encode the links in your emails pointing to instead of  This will not only ensure tracking but also make your emails look professional.

Note: may also be or depending on your domain.

Make sure that you click on “Confirm New Domain” on My Account>Settings>Lead Tracking>Email Link Domain for Email Links after you are done with your CNAME changes. This will ensure we change the configuration in our database.


Email Link Domain

Create the following CNAME records in your Website Domain as shown in the table below:

 Type Host Data
 CNAME click.<>

Note: The Data to which the CNAME Record points to differs for each account.

To find the exact data relevant for your account, navigate to  My account>Settings >Lead tracking>Email link domain.

Once the CNAME record is created and propagated (is live) LeadSquared account recognizes it and Shows a notification stating connected.


Confirm New Domain

Once LeadSquared recognizes the Cname record you will see Confirm New Domain enabled. Just click on Confirm New Domain to set it as the Domain for Email Links.


That’s all. Email Link domain is setup for your Account.


Any Questions?

We’d love to answer your questions or hear your own unique use cases. Feel free to share your experiences in the comments section below.

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