Domain Settings for Email Links and DKIM/SPF Settings

1. Feature Overview

When you send emails to your prospects with links to web pages, we encode them so we can track who clicked on your emails. After they click on the links if they visit your website or landing pages, we further track their visits on your web pages. However, this tracking will work only if you ensure that you modify your DNS settings as described in this article.

Note: These modifications are necessary to accommodate the security restrictions of browsers. If we embed a link of our domain in your email, leads would visit your website from a domain different from yours (LeadSquared’s domain, for example – The browsers would then prevent us from tracking the leads.

This article also explains how you can configure the DKIM/SPF settings in your LeadSquared account.


2. Prerequisite

You must be the Administrator or a Marketing User of your LeadSquared account.


3. Add CName Records in Your DNS

To ensure we are able to track, we recommend that you add a CNAME setting in your DNS server which will essentially be: pointing to*

 Type Host Data
 CName click.<>

where is replaced by your domain’s name (e.g.,

Once this setting is done, we will encode the links in your emails pointing to instead of  This will not only ensure tracking but also make your emails look professional.

Note: may also be, or depending on your domain.


4. Confirm New Domain on LeadSquared

Once the CName records are added in your hosting account, confirm the new domain in your LeadSquared account.

  1. Navigate to My Profile>Settings>Lead Tracking>Email Link Domain. You can view your current domain for email links on this page.
  2. Once the CName is live, the connection status on the Email Link Domain page gets updated. Now, click Confirm New Domain.

LeadSquared - Email Link Domain


5. DKIM/SPF Settings

DomainKeys Identified Mail (DKIM) helps verify that the sender’s server is legitimate and authorised to send the email. Sender Policy Framework (SPF) helps verify that mails claiming to be from your organisation are sent from one of your IP addresses. These settings help in avoiding spam mails being sent in your organisation’s name.

  • For DKIM/SPF cName records, please reach out to your account manager or
  • After you get the cName records, add them to your DNS.


  • If you have different domains for your website and emails, the Email link domain settings are updated in the website domain and DKIM/SPF settings are updated in the Email domain. We suggest using a single domain for both websites and emails.
  • If you are unable to create CName records in your Domain Service Provider, contact


Any Questions?

We’d love to answer your questions or hear your own unique use cases. Feel free to share your experiences in the comments section below.

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