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Automation Audit Logs

You can track updates made to your automations through Automation Audit Logs. Not only can you see who changed what and when, you can also see visual representations of previous versions.

 

Navigation

To view automation audit logs, from the main menu, navigate to Reports>Reports Home>Audit Logs.

automation audit report

Next, select Audit Logs and then click Automation Audit Log.

automation changes log

 

Using the Report

You can select which automation you want to view and the date range you want to see the change log for. Once selected, click Show Data.

select automation and range

The change log also shows you a visual representation of previous versions of your automation so you can see exactly what was changed. Click Show under the Change Detail column in the Change Log table –

Automation change log

show automation changes

 

Any Questions

If you have any questions or concerns related to this article, we’d love to discuss them with you in the comments section below!

Embed Your Call Tracking Metrics Dashboard in LeadSquared

You can embed your entire Call Tracking Metrics (CTM) dashboard inside LeadSquared. Not only does this make it easier for you to access your call logs (and other dashboard functions) directly from your LeadSquared account, but you can also receive inbound phone calls via the agent pop-up simultaneously.

 

Prerequisites

  • You must be an administrator user of your LeadSquared account.
  • You must have your Call Tracking Metrics account login credentials.
  • You should integrate your Call Tracking Metrics account with LeadSquared. For more information, see LeadSquared Call Tracking Metrics Connector.
  • You must install the Custom Menu For Web app. For more details, see Custom Menu For Web Installation.

Note: Although you can still embed your CTM dashboard in LeadSquared without installing the LeadSquared Call Tracking Metrics Connector, we recommend completing that step first to leverage a number of other awesome features. For more information, see LeadSquared Call Tracking Metrics Connector.

 

Procedure

Once you’ve installed the Custom Menu for Web app, you just have to configure the URL given below and you’ll be good to go –

  1. From the main menu, navigate to Apps>Apps Marketplace>UI Customization.
  2. On the Custom Menu for Web app, hover your cursor over the settingsSettings iconwheel, then click Configure.
  3. On the Configure Custom Menu for Web pop-up, click Add Custom Menu.
  4. Enter a title (‘Call Tracking Metrics’ preferably), and then paste the following URL- https://app.calltrackingmetrics.com/calls/desk
    You can also choose which user roles will have access to the custom menu.
  5. Click Save.

Configure CTM dashboard in LeadSquared

Once the custom menu is created successfully, it’ll be visible in your account –

  1. From your main menu, navigate to Apps>Call Tracking Metrics (Or whatever the title you gave the custom menu was).
    Note: You may need to logout and then log back in to your account to see the Call Tracking Metrics tab appear under the Apps menu.
  2. You’ll need to pass your CTM credentials and login to your account.

custom menu for CTM

Once you’ve logged in, your dashboard will be visible –

CTM Dashboard

Note: Please refresh the page if the dashboard doesn’t appear.

 

Any Questions?

Have any feedback or questions related to this feature? We’d love to help you out! Go ahead and start a dicussion in the comments section below.

Where can I find the Activity Code of an Activity?

Each custom activity has a unique activity code associated with it. To find the activity code –

  1. Navigate to My Profile>Settings>Leads>Custom Activities & Scores.
  2. You’ll find it under the ‘Code’ column in the activity grid.

find activity codes

Lead Automation Conditions – Split Test

1. Feature Overview

A Split Test (A/B Test) lets you experiment with different email content and find what works best for your automation. You can try out different subject lines, senders, etc. and see how your leads are responding. Based on the responses, you can either manually or automatically select the best email to use going forward.

split test intro

 

2. Prerequisites

The Split Test feature is only available on select plans. If you want it enabled for your account, contact us at support@leadsquared.com.

 

3. Example Use Case

Say you want to figure out which subject line works best for your welcome emails. Either –

  • “Hey, we’re so glad you signed up” or
  • “Welcome to the <my organization> family!”.

With Split Test, you can send 2 emails (one with each subject line) to your leads and analyze which one receives more opens/clicks. Based on these results, you can select one of the emails as the ‘winner’. All new leads entering the automation will now only receive the email you chose as the ‘winner’.

 

4. How it Works

As described in the example use case section, a Split Test lets you send multiple emails and determine a winner based on how your leads respond.

Note: These emails are sent to your leads in round robin fashion until a winner is determined.

There are 2 ways to determine a winner – Automatically or Manually.

Automatic Split Test Manual Split test
The winner is decided automatically by the system based on the number of email opens or clicks after a specified number of hours/days/weeks.

If the number of clicks/opens are equal after the specified time, a user will have to manually choose a winner from the automation report.

The winner must be determined manually from the Automation Report after the specified number of hours/days/weeks.

The specified user(s) will receive a notification to manually select a winner after the configured period has elapsed.

Once an email is selected as the winner (automatically or manually), it’ll be sent to all leads entering the automation from that point onward.

Note: You can test up to 5 different emails.

 

5. Setting Up a Split Test

On your main menu, navigate to Workflow>Automation and click Create Automation.

  1. Select an automation trigger (New Lead Added and Lead Added to List)
  2. At any point after selecting a trigger, click the expand expand icon under any automation card and choose the Split Test condition (you may have to scroll down under the Conditions section to find it).
  3. On the Configure Split Test pop-up, choose whether you want to determine the winner Automatically or Manually.
    1. If you select the Automatically option, choose whether you want to determine the winner based on the number of email opens or clicks. Next, set the number of hours/days/weeks you want the winner to be determined after. Finally, select the users you want to notify once a winner is determined.
    2. If you select the Manually option, choose the user(s) you want to notify to select a winner. Then set the number of hours/days/weeks you want to wait for before you allow users to select the winner.
  4. Click Save.
  5. To add more emails to your split test, click the add yellow add icon under the split test card.
  6. Click the Edit pencil icon icon on each Send Email card to set the email content.
  7. After you’re done, click Publish on the top right corner of your screen to publish the automation.

automation split test card

 

6. Determining a Winner

To view the results of the split test, on the automation grid (Workflow>Automation), hover your cursor over the settings Settings icon wheel and click View Report.

view auto report

  • If you configured the split test to Automatically determine a winner, the winner will be decided by the system after the set period.
  • If you chose the Manuallyoption, you can view the performance of each email by clicking the stats statistics icon icon on the Send Email card. Next, hover your cursor over the email card you want to pick as the winner and click the Make Winner option that appears.

Note: You can’t pick a winner for the Split Test until the configured waiting period has elapsed.
Once the waiting period has elapsed, the progress indicator on the Split Test card will turn green split test and you can pick a winner.

picking a split test winner

The winning email will now be sent to all leads who enter the automation from this point onward.

 

Any Questions?

Did you find this article helpful? Please let us know any feedback you may have in the comments section below. We’d love to help you out!