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How to Prevent Emails from Ending up in the Spam Folder

There’s steps you can take to prevent your emails from landing up in your recipient’s Spam folders. We’ve listed some of the best practices you should start following immediately.

 

Best Practices

Follow these best practices while creating LeadSquared email campaigns to ensure better email delivery and prevent spam filters.

  1. Include a text version of your email
    If you’re sending HTML emails, be sure to include a text version of your email as well. This is the easiest way to avoid Emails ending up in the spam folder.
  2. Maintain a good text to image ratio
    Usually spam filters cannot identify images, and so if you include more images, it is likely to end up in the Spam folder.
  3. Avoid spam trigger words and phishing phrases
    Some phrases like “
    Once in a lifetime opportunity, “Click here, “Make billions and so on would easily catch the attention of spam filters. Also avoid too many exclamation marks and using all caps.
  4. Keep the subject of the email relevant
    The subject line is the easiest way to get your email filtered as spam. Keep it short and simple.
  5. Avoid large attachments and certain attachment types
    Avoid executable attachments such as .exe, .zip, .swf, etc. As a general rule, you shouldn’t send attachments to people on your list that aren’t expecting them. You can instead include a link in the email to download the file/attachment.
  6. Code your HTML email properly
    If your HTML Email code is bad, you appear as a spammer. Broken images, missing tags, and non web-safe colors are some of the things spam filters look for.
  7. Make sure your emails are authenticated
    Some spam filters will check to make sure that an email claiming to be originating from a domain name actually did originate from that domain name. This is called authentication and it is slowly becoming more and more common. Emails that are not “authenticated” are either classified as “junk” or flagged as “suspicious.”
  8. Ensure your DKIM and SPF are setup properly
    The DKIM record allows LeadSquared to digitally sign your emails for your domain. Without this record, LeadSquared’s email provider still adds this to your emails, but it’s signed for the sending party’s sending server instead of your domain. For more information on this, see 
    Email Link Domain and DKIM/SPF Settings for LeadSquared.
    When you add the SPF record to your domain, that allows receiving email servers like Hotmail, Gmail, Yahoo, and others, to verify the identity of your emails for the SenderID authentication. If somebody else such as LeadSquared is sending Emails on your behalf, then that SPF record explicitly gives permission to LeadSquared to send email on your behalf.
  9. Be compliant with the CAN-SPAM Act
    See
    CAN-SPAM Act for more information on compliance.

Although this isn’t an exhaustive list, complying with these tips will ensure that your email does not end up in the spam folder of your recipient’s inbox. For more information, check out our blog article Email Deliverability: Ensure your Emails do not hit the SPAM box!

 

Any Questions?

If you’ve encountered issues and discovered some new tips and tricks, we’d love for you to share them in the comments section below.