Integrate LiveChat with LeadSquared

1. Feature Overview

This connector captures leads and activities in real-time from your LiveChat account to LeadSquared. Once the leads and activities are synced, you can leverage LeadSquared’s CRM features to nurture and convert your leads.


2. Prerequisites

  • You must be the Administrator of your LeadSquared account.
  • You must have an active LiveChat account.
  • This is a paid feature. To enable it, reach out to your account manager, or write to


3. How it Works

To push lead and activity data from your LiveChat account to your LeadSquared account, configure the LiveChat connector instance. Once you set it up, a webhook URL is generated. Configure this URL in your LiveChat account, and enable the sync for the connector instance in LeadSquared. This will begin the lead and activity capture process.

For e.g., when a lead initiates a chat conversation in your LiveChat account, they are captured as a lead in LeadSquared based on the Lead Capture Search by Criteria you setup (e.g., Email, Phone Number, etc.). When tickets are added to this lead in your LiveChat account, you can configure multiple activities to be created against the corresponding lead in LeadSquared (based on the Ticket Id).


4. Installation

  1. Navigate to Apps>Apps Marketplace.
  2. Search for LiveChat, and click Install.
    • Alternatively, you can find the connector on the left panel, under Chat.
  3. Once installed, hover your cursor over , and click Configure.

LeadSquared - livechat installation


5. Configure the Connector

Once you’ve installed the connector, on the Configure LiveChat pop-up, configure the connector access for the non-Admin users in your account. Only those users for whom access is granted can view and access the connector (under the Apps main menu).

  1. Select if you want to grant Connector Access that’s Based on Role or Advanced (User Level).
    • Based on Role – From the Specify Roles dropdown, select the LeadSquared user roles that can use the connector.
    • Advanced (User Level) – From the Advanced (User Level) dropdown, select a user boolean field. Based on the value entered in the selected boolean field, the user can access the connector (e.g., for the user Sam, if the “Is Employee” boolean user field contains the value “Yes”, then this user can access the connector).
  2. Once you’re done, click Save Details. To continue the configuration, refer to the below sections.
Note: By default, all Admin users will have access to the connector.
LeadSquared - Livechat initial configurations


6. Admin Configurations

After installation, navigate to Apps>LiveChat and configure the connector settings in order to push data from LiveChat.

6.1 Basic Details

Enter the following details –

LeadSquared - Livechat settings

Lead SourceEnter the lead source through which the leads were captured (e.g., LiveChat, email campaign, etc.). This detail will be displayed on the Lead Details page, under Lead Source.
Default Country CodeIf the lead’s mobile number is captured without a country code, then the default country code that’s selected from the dropdown will be added to the lead’s mobile number.
Select Time ZoneThe time zone of your LiveChat account.
Lead Capture Search By CriteriaTo avoid duplicate leads, you must select one unique lead field (e.g., email Id, mobile number, PAN number, etc.) as the search key. This will be used to identify the leads pushed from LiveChat.

To know how to mark a LeadSquared lead field as unique, please refer to How to Make a Custom Field Unique.

Lead Capture Secondary Search By CriteriaIf lead identification and capture through the primary Search By criteria fails, it will be re-attempted using the secondary Search By criteria.
Select User to Notify on FailureIf there is an error in fetching leads, the selected user will receive a failure message via email. You can select a user from the list of all the users available in your LeadSquared account.

To know more about the type of errors, please refer to Error Notifications.

Enable NotificationEnable the Checkbox checkbox to ensure notification emails are sent to the selected user when there’s a failed query.

Once you’re done entering all the details, click Save & Next.


6.2 Entity Options

Through the LiveChat connector instance, you can create leads and activities in your LeadSquared account. Define the sync behavior of the connector when leads and activities are captured.

Lead/Contact Entity

Based on the Lead Capture Search By criteria selected (email Id, phone number, etc.), LeadSquared identifies and captures leads from your LiveChat account. Lead capture is enabled by default, and it cannot be disabled.  The following options are available to configure the connector’s Sync Behaviour

  • Capture (Create and Update existing) Record – Leads that only exist in your LiveChat account (but not in your LeadSquared account) will get created in LeadSquared. Leads that exist in both your LiveChat and LeadSquared accounts will get updated.
  • Create only new record – Leads that only exist in your LiveChat account (but not in your LeadSquared account) will get created in LeadSquared.
  • Update only existing record – Leads that exist in both your LiveChat and LeadSquared accounts will get updated in LeadSquared.
  • Do Nothing – When this option is selected, no action will be performed when a lead is created or updated in your LiveChat account.

LeadSquared - Livechat entity options

Activity Entity

Once leads are captured to LeadSquared, you can post custom activities to these leads (e.g., Ticket Creation, Chat Transcript, etc.). These activities will help users keep track of the lead’s journey to conversion.

To post activities to the leads captured from LiveChat, against Activity Entity, enable the Slider slider. The following options are available to configure the connector’s Sync Behaviour when activities are synced to LeadSquared –

  • Capture (Create and Update existing) Record – New activities will get posted to the lead in LeadSquared, while existing activities will get updated.
  • Create only new record – Only new activities will get posted to leads in LeadSquared.
  • Update only existing record – Only existing activities on the leads captured will get updated in LeadSquared.

LeadSquared - Livechat Activity options

By default, your chat data is mapped to the LiveChat activity. If you want to map this data to a different activity type, reach out to your account manager, or write to

Note: An activity is classified as a new activity or an existing activity based on the Lead Capture Search By Criteria you’ve selected in the previous section.

Once you’re done, click Save & Next.


6.3 Mapping

Once you’re done with the basic settings, click Entity Options. On this screen, the LiveChat system fields mapped to the corresponding LeadSquared lead fields are visible. This mapping is carried out by default. If required, you can change or update the default field mapping.

  • To provide a default value for any field, click  , enter the value under Default Value, and click Google.
    • If the data provider doesn’t send data for any lead field, then the default value will get assigned to that specific field. But if the field already has an existing value, then the default value will be ignored.
  • To disable lead data capture for any field, disable the Zoom slider.
  • You can also mark and update a unique lead field as the search key from this screen, by clicking unique icon.
  • To create a custom LiveChat field, click the Add Custom button.
    1. Once this field is created, you must map it to the relevant LeadSquared lead field.
    2. After the field is mapped, to save the custom field, click Google.
    3. To delete a custom field, click .

Once you’re done mapping, click Save & Next.

LeadSquared - Livechat mapping


6.4 Webhook URL

After you provide basic details and finish field mapping, a custom webhook URL is generated. To automate lead capture, copy this URL and configure it in your LiveChat account (reach out to your account manager from LiveChat). To know more, please refer to Building webhook apps in LiveChat.

After you’ve configured the URL, click More Actions, and enable the sync job. This ensures the data will be pushed to LeadSquared using the webhook configured in LiveChat.

LeadSquared - Livechat sync

Note: To know how to configure this Webhook URL in your LiveChat account, please get in touch with your account manager from LiveChat.

To know more, refer to the setup instructions –

Integrate LeadSquared with LiveChat


7. View Logs

Here, view logs of all the sync jobs that have taken place. View New Events (New Leads and Activities), Updated Events (Updated Leads and Activities), and Errors (when capturing leads and activities).

  1. Navigate to Apps>LiveChat.
  2. Click the More Actions dropdown and select View Logs.
  3. You can filter the logs by selecting a date range (Today, Last 7 Days, This Month, and Last Month), by selecting the Job Status (“All”, “Success” and “Failure”), and by selecting the Sync Status (All, Error, and Success).
  4. You can view the sync status of the following events –
    • New Events – List of all the new leads and activities that have been created in LeadSquared during the selected date range.
    • Updated Events – A list of all the –
      • Duplicate leads that were created with the same Search by Criteria value (e.g., with the same Email Id, Mobile Number, etc.).
      • Duplicate activities (such as Ticket Creation, etc.) posted on the same lead, using the same Search by Criteria value (e.g., with the same Email Id using the same Ticket Creation Id, etc.).
      • Leads and activities that previously contained errors, which were fixed and synced successfully.
    • Errors – The list of leads and activities that have not been captured due to mapping errors (e.g., when a boolean field is mapped to an integer field, etc.).
  5. To view the Sync Response details, under Request ID/Sync Job ID, click the Id.
    • Under the right panel, you can view the response status, the API URL, the request, and the response.
    • The responses that are successful will contain the details of the leads that have been pushed by LiveChat.
    • To view the lead capture response under Sync API Response, Leads Updated and Errors in Leads, click Information.


  • For a response that contains an error, the reason for the error is listed in the response. Once you fix it, you can click the Retry button to perform the sync again.
  • The current Lead/Activity Sync Behaviour will reflect in the Logs screen. This will help identify the sync that’s used (Capture or Update) for the selected Request/Sync Job Id.

LeadSquared - Livechat view logs


8. Other Actions

You can edit or delete the LiveChat connector instance that you created. To do this –

  1. Navigate to Apps>Apps Marketplace and search for ‘LiveChat’.
  2. Against the LiveChat connector, click Options.
  3. From the list of options, you can perform the following actions –
    • Edit Configurations
    • View Logs
    • Remove Configurations

LeadSquared - Livechat other actions


9. View Reports

You can view the total number of leads that have been pushed by LiveChat, by referring to the Lead Source report. To know more, please refer to How to track the source of your Leads using Lead Source Report?

Integrate LeadSquared with LiveChat


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