How to Get the Slug for MSG91 Templates

If you’re using MSG91 as the service provider when setting up the LeadSquared SMS Connector, we require the slug that’s generated on your MSG91 account to create a template in LeadSquared. To obtain this slug from your MSG91 account, follow the below steps –

  1. Create an SMS Template*
  2. Create an SMS Campaign

Once the campaign is created, use the Campaign Name as the slug when creating the template in LeadSquared.


  • *When creating an SMS Template in LeadSquared, provide the exact Variable Names, as they’re configured when creating an SMS Template (flow) in your MSG91 account.
  • It is mandatory to use only one MSG91 template (flow) when creating an MSG91 Campaign.

LeadSquared SMS Connector

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