Flostack Microsite Builder

Zaid Assadi

Updated 19 May 2026 | 07:20 PM

1. Feature Overview

In the FloStack Microsite Builder, you can create customized Microsites to showcase your services and engage leads through callbacks, appointment bookings, or live chat.

You can build multiple Microsites tailored to different audiences, ensuring a personalized experience. By configuring Rule Boards and assigning Microsites to different priority buckets, you can dynamically adjust content based on lead attributes.

Here are some benefits of using Flostack’s Microsite –

• Improved Speed-to-Lead and Conversions – One of the key benefits of FloStack’s personalized microsites is the ability to dramatically improve speed-to-lead and conversion rates. By providing the lead with immediate access to curated information, direct communication with a representative, and the ability to schedule appointments, businesses can significantly reduce the time it takes to engage and convert a prospect.
• Personalized Content and Engagement – The personalized microsite offers a seamless, user-friendly experience for the lead, with access to welcome videos, product information, appointment scheduling, and more. This level of personalization helps the lead feel valued and encourages them to continue their evaluation, ultimately leading to higher engagement and conversion rates.

2. Prerequisites

• You must be an admin user on FloStack. To learn more about FloStack (www.flostack.io), and enable it on your account, contact flostack@leadsquared.com.
• Once a Microsite is created, use the Rule Board to control which Microsites are displayed to specific leads based on their attributes.

3. Contents

On the Contents tab, you can upload images, videos, and PDFs to use in your Microsite. The following size and file types are supported –

Preferred size: 20 MB or less

Document: PDF, DOCX, TXT
Image: JPEG, PNG, GIF, SVG, WEBP
Video: MP4, MOV, AVI, MKV, WEBM

4. Components

• Carousel – Add images and data in carousel slides.
• CTA Button – Add a block with a button to re-direct the lead to an action.
• Testimonial Carousel – Add testimonies, profiles, etc., in a carousel.
• Highlights – Rearrange or edit the highlights.
• Image Carousel – Add images in carousel slides.
• Embed URL – Enter the URL to embed resources from the web in your Microsite.
• HTML Editor – Create blocks by adding text, images, videos, and links visually, or code directly.

Additionally, you can add an image, video, or document from your uploaded resources as Resource Files.

5. Templates

You can create a Microsite by clicking the Create Template button. While editing the template, you can add various components to the Microsite by clicking the + Add Component button, or the icon above or below an existing component. You can either select from existing components or create one from scratch.

Once you add a Component, you can enrich it with Content (images, videos, PDFs) from your library.

Click the icon to edit the theme of your template. Click Preview to preview the Microsite.

Leads can communicate with you through the Microsite by either booking an appointment or chatting with you directly.

Next Steps

Once a Microsite is created, use the Rule Board to control which Microsites are displayed to specific leads based on their attributes.