Integrate IndiaMART with LeadSquared

1. Feature Overview

This connector captures leads periodically from your IndiaMART account to LeadSquared. Once the leads are synced, you can leverage LeadSquared’s CRM features to nurture and convert your leads.


2. Prerequisites

  • You must be the Administrator of your LeadSquared account.
  • You must have an active IndiaMART account.
  • This is a paid feature. To enable it, reach out to your account manager, or write to


3. How it Works

To pull leads, activities and tasks from IndiaMART to LeadSquared, configure the IndiaMART connector instance, and add your IndiaMART account credentials. Once this is done, enable sync for the connector instance in LeadSquared. This will begin the lead, activity and task capture process.


4. Installation

  1. Navigate to Apps>Apps Marketplace.
  2. Search for IndiaMART, and click Install.
    • Alternatively, you can find the connector on the left panel, under Lead Capture.
  3. Once installed, hover your cursor over , and click Configure.

LeadSquared - Indiamart Installation


5. Configure the Connector

Once you’ve installed the connector, on the Configure IndiaMART pop-up, configure the connector access for the non-Admin users in your account. Only those users for whom access is granted can view and access the connector (under the Apps main menu).

  1. Select if you want to grant Connector Access that’s Based on Role or Advanced (User Level).
    • Based on Role – From the Specify Roles dropdown, select the LeadSquared user roles that can use the connector.
    • Advanced (User Level) – From the Advanced (User Level) dropdown, select a user boolean field. Based on the value entered in the selected boolean field, the user can access the connector (e.g., for the user Sam, if the “Is Employee” boolean user field contains the value “Yes”, then this user can access the connector).
  2. Once you’re done, click Save Details. To continue the configuration, refer to the below sections.
Note: By default, all Admin users will have access to the connector.
LeadSquared - Indiamart initial configurations


6. Admin Configurations

To configure the connector settings to pull data from IndiaMART, navigate to Apps>IndiaMART.

6.1 Settings

On the Settings screen, enter the following details –

LeadSquared - Indiamart settings

v2 CRM KeyReach out to your account representative from IndiaMART to obtain the v2 CRM key.
Lead SourceEnter the lead source through which leads were captured (e.g., IndiaMART, email campaign, etc.). This detail will be displayed on the Lead Details page, under Lead Source.
Default Country CodeIf the lead’s mobile number is captured without a country code, then the default country code that’s selected from the dropdown will be added to the lead’s mobile number.
Select Time ZoneThe time zone of your IndiaMART account.
Lead Capture Search By CriteriaTo avoid duplicate leads, you must select one unique lead field (e.g., email Id, mobile number, PAN number, etc.) as the search key. This will be used to identify and pull leads from IndiaMART.

To know how to mark a LeadSquared lead field as unique, please refer to How to Make a Custom Field Unique.

Select User to Notify on FailureIf there is an error in fetching leads, the selected user will receive a failure message via email. You can select a user from the list of all the users available in your LeadSquared account.

To know more about the type of errors, please refer to Error Notifications.

Sync FrequencyBy default, we’ve selected a 3-hours frequency to pull data from IndiaMART. You can use the ‘Hours’ and ‘Minutes’ dropdowns to select a custom interval, based on which lead data will be pulled.

Once you’re done entering all the details, click Save & Next.


6.2 Lead/Contact Entity

Based on the Lead Capture Search By criteria selected (email Id, phone number, etc.), LeadSquared identifies and captures leads from your IndiaMART account. Lead capture is enabled by default, and it cannot be disabled.

Select one of the following options to configure the connector’s Sync Behaviour 

  • Capture (Create and Update existing) Record – Leads that only exist in your IndiaMART account (but not in your LeadSquared account) will get created in LeadSquared. Leads that exist in both your IndiaMART and LeadSquared accounts will get updated.
  • Create only new record – Leads that only exist in your IndiaMART account (but not in your LeadSquared account) will get created in LeadSquared.
  • Update only existing record – Leads that exist in both your IndiaMART and LeadSquared accounts will get updated in LeadSquared.
  • Do Nothing – When this option is selected, no action will be performed when a lead is created or updated in your IndiaMART account.


6.3 Mapping & Manage Sync

On the Entity Options screen, click Edit Mapping. The IndiaMART system fields mapped to the corresponding LeadSquared lead fields are visible. This mapping is carried out by default. If required, you can change or update the default field mapping.

  • To provide a default value for any field, enter the value under Default Value.
    • If the data provider doesn’t send data for any lead field, then the default value will get assigned to that specific field. But if the field already has an existing value, then the default value will be ignored.
  • To disable lead data capture for any field, disable the Zoom slider.
  • You can also mark and update a unique lead field as the search key from this screen, by clicking unique icon.
  • To create a custom IndiaMART field, click the Add Custom button.
    1. Once this field is created, you must map it to the relevant LeadSquared lead field.
    2. After the field is mapped, to save the custom field, click Google.
    3. To delete a custom field, click .

LeadSquared - Indiamart Mapping


6.4 Enable Sync

After mapping the IndiaMART fields to the corresponding LeadSquared lead fields, enable lead sync. To do this, from the More Actions dropdown, click the Slider slider, and then click Save. Once the sync is enabled, LeadSquared will pull leads from IndiaMART every 3-hours (or depending on the Sync Frequency configured).

LeadSquared - Indiamart Sync

You can also manually sync leads, outside of the Sync Frequency that’s configured. This is especially useful if you have old/legacy lead data in your IndiaMART account.

  1. From the More Actions dropdown, click Sync Manually.
  2. On the Sync Manually pop-up, enter Start Date, End Date, and Time during which the lead data was captured in your IndiaMART account.
  3. Once you’re done, click Submit. The leads that were captured during the selected time frame will be synced to LeadSquared.


  • It is recommended you run a manual sync job right after you configure the connector. This will ensure all the historic lead data available on your IndiaMART account will be synced to LeadSquared.
  • The Sync Start Time & End Time must be within a date range of seven days (e.g., from 20th July to 26th July).
  • You can sync up to 4,000 leads at once.

LeadSquared - Indiamart manual sync


7. View Logs

Here, you can view logs of all the sync jobs that have taken place. View new leads, updated leads, lead capture errors and total lead capture events. You can also view the lead sync response and lead capture job status.

  1. Navigate to Apps>IndiaMART.
  2. Click the More Actions dropdown and select View Logs.
  3. You can filter the logs by selecting a date range, and by selecting a Job Status (“All”, “Success” and “Failure”).
    • The maximum date range you can select is the last 60 days.
  4. You can view the sync status of the leads captured across the following tiles –
    • New Leads – List of all the new leads that have been pulled by LeadSquared during the selected date range.
    • Updated Leads – A list of all the –
      • Duplicate leads that were created with the same Search by Criteria value (e.g., with the same Email Id, Mobile Number, etc.).
      • Leads that previously contained an error, which were fixed and synced successfully.
    • Errors – The list of leads that have not been captured due to mapping errors (e.g., when a boolean field is mapped to an integer field, etc.).
    • Total Events – A list of all the lead capture events that have taken place.
  5. To view the Sync Response details, under Sync API Response, click the response.
    • Here, you can view the response status, the API URL, the request and the response.
    • The responses that are successful will contain the details of the leads that have been pulled from IndiaMART.
    • You can also view the lead capture response under Created, Updated and Errors, by clicking Information.
Note: For a response that contains an error, the reason for the error is listed in the response. Once you fix it, you can click the Retry button to perform the sync again.

LeadSquared - Indiamart View logs


8. Other Actions

You can edit or delete the IndiaMART connector instance you created.

  1. Navigate to Apps>Apps Marketplace and click the IndiaMART connector.
  2. On the IndiaMART connector page, click Settings.
  3. From the list of options, you can perform the following actions –
    • Add or edit Configurations
    • Disable the connector
    • Remove the connector

LeadSquared - Indiamart Other actions


9. View Reports

You can view the total number of leads that have been pulled from IndiaMART by referring to the Lead Source report. To know more, please refer to How to track the source of your Leads using Lead Source Report?

LeadSquared Integration with IndiaMART


Any Questions?

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