1. Feature Overview
The Bidvest Data WhatsApp self-serve solution enables simple, secure, and reliable customer engagement. Bidvest supports customer service and marketing initiatives through WhatsApp. If you’re using Bidvest APIs, this guide will help you integrate them with LeadSquared, allowing you to leverage WhatsApp messaging functionality directly within the platform.
We also support WhatsApp integrations through other service providers like Infobip, Zoko, Kaleyra, Wati, and Gupshup.
2. Prerequisites
If you’re not familiar with LeadSquared’s WhatsApp integration, see WhatsApp Business Messaging Connector. For frequently asked questions, see WhatsApp Business FAQs.
- Get an approved WhatsApp Business Number and Account.
- An active Bidvest account.
- To enable the Bidvest integration on your account, contact your account manager, or write to support@leadsquared.com.
3. Installation
For installation, refer to the WhatsApp Business Messaging Connector.
4. Configuration
Once the connector is installed, add and configure your WhatsApp phone numbers to the connector.
4.1 Basic Details
| Field | Description |
| WhatsApp Business Number | Select the country code and enter your WhatsApp business number. This field is required. To obtain your WhatsApp business number, reach out to your Meta account representative or support team. |
| Account Name | Provide a relevant name for your connector. This field is mandatory. |
| Allow Lead Generation on incoming message | Enable to allow automatic lead creation when you receive messages from unknown mobile numbers. |
| Lead Source | From the dropdown, select a lead source for your leads. |
Once you’re done, click Next.
4.2 Service Provider
From the available options, select WhatsApp Cloud, and click Next.
4.3 Authentication Set-up
On this screen, pass the following details –
- API Key – Enter your Bidvest account’s API key. Please contact your Bidvest account manager to obtain this.
- Authentication Header Template – Pass the following value – {{Token}}. Ensure this is passed exactly as is, as any changes will result in failure.
- Get Media URL – Pass the following value – https://graph.facebook.com/{{mediaId}}. Please pass this as is. Any changes made here will result in failure.
- WhatsApp Business Account ID – You’re not required to pass anything here. Please leave this blank.
- Product ID – Please contact your Bidvest account manager to obtain this.
Once you’re done entering all the details on the LeadSquared WhatsApp configuration pop-up, click Next.
4.4 Converse Settings
LeadSquared Converse is an instant messaging feature that allows you to have real-time conversations with your leads via WhatsApp.
To integrate LeadSquared Converse with WhatsApp, complete the following steps –
- On the Converse Settings tab, toggle the Enable Converse slider.
- Under User Access, grant permissions to users who can communicate with leads through the LeadSquared Converse.
- Based on Role – From the Search and Select Users dropdown, select the LeadSquared user roles that can send messages through LeadSquared Converse.
- Advanced (User Level) – Based on the value entered in the selected user boolean field (e.g., for the user Sam, the “Is Employee” user field contains the value “Yes”), the user will be able to send messages through LeadSquared Converse. From the Select User Field dropdown, select a relevant boolean field.
- Functionality – The following additional settings must be configured –
- Approved Templates – Enable this functionality to allow your users to send approved WhatsApp templates to your leads.
- Unapproved Templates – Enable this functionality to allow your users to send unapproved WhatsApp templates to your leads. These can only be sent if the 24-hours service window is active.
- Notify Lead Owner* – When enabled, only lead owners will get notifications of the WhatsApp messages a lead sends. When disabled, all logged-in users will receive notifications of these WhatsApp messages.
- Sending Rich Media – Enable this functionality to allow your users to send media files in the WhatsApp messages.
Note:
- *Message notifications are only sent to one user, i.e., either the Lead Owner or to the user (other than the Lead Owner) that sent the WhatsApp message to the lead. When the Notify Lead Owner setting is enabled, only the Lead Owner will get notified, while the user who sent the message will not get a notification.
- If you enable the Send Rich Media option, you must also enable the Approved Templates option. This ensures that you can add your media files to a template when messaging your leads.
4.5 Advanced Settings
On this screen, provide the following details –
- Activity Mapping – A LeadSquared activity field to capture your WhatsApp messages. This is the activity that will be posted every time a WhatsApp message is sent or received.
- Default WhatsApp Number Fields – The number you set as the default phone number will be automatically selected when you’re sending a WhatsApp message to a lead. You can also select other numbers that are available from the Add Another Number dropdown.
- Default Country Code – The default country code will be used to send messages to a phone number that’s stored in a custom field, if no country code is listed.
- Enable Rich Media Template Support – If you want to include media files in your WhatsApp message, you must enable the slider.
- Show URL Preview in Custom Messages – Enable the slider to allow for URL previews in non-templatized WhatsApp messages.
- Compliance Type – Here, you can select the compliance type for the WhatsApp template, by choosing either WhatsApp Opt-out or Opt-in.
- WhatsApp Opt-out – Your leads can opt-in or out of receiving WhatsApp messages on the basis of this field. From the dropdown, select a LeadSquared lead field for the WhatsApp opt-in/opt-out functionality.
- Blacklist Incoming Messages – If required, you can enable this option to blacklist incoming messages from specific numbers. This is useful when you want to block numbers that send inappropriate messages to your users. Once enabled, enter the phone numbers in the text box available on the right side of your screen. You can add phone numbers with 7-12 digits (excluding the country code). This option is available only when the Allow Lead Generation on incoming messages setting is enabled.
Click Save & Close when you’re done.
- If your credentials are correct, you’ll see the success message highlighted below.
- If they were incorrect, the integration will fail.
5. Webhook Configuration
Please share the webhook generated in LeadSquared with your Bidvest account manager, and they will configure it on your account.
6. Conversing with Leads via WhatsApp
Integrating Converse with LeadSquared’s WhatsApp connector will enable your users to have real-time conversations with your leads through WhatsApp. Using templatized messages, you’ll be able to attach and send media files (such as images, documents, etc.) in your conversations. To know more, refer to LeadSquared Converse.
7. Next Steps
Once the connector is successfully installed, you can proceed to add WhatsApp templates and finally message your leads. For details, see Adding WhatsApp Templates to LeadSquared.
Any Questions?
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