LeadSquared WhatsApp Integration with Gupshup

1. Feature Overview

Gupshup’s WhatsApp self-serve solutions help you engage your customers in a simple, secure, and reliable way. Gupshup facilitates customer support and other marketing efforts through WhatsApp. To know more, visit Gupshup.

LeadSquared offers WhatsApp integration to help users communicate with their leads. Our WhatsApp functionality supports integrations through different solution providers like InfobipKaleyra, and Gupshup. This article helps you set up WhatsApp messaging through your LeadSquared account using Gupshup as your service provider.

 

2. Prerequisites

If you’re not familiar with LeadSquared’s WhatsApp integration, see WhatsApp Business Messaging Connector. For frequently asked questions, see WhatsApp Business FAQs.

  1. Reach out to us at support@leadsquared.com regarding Gupshup WhatsApp integration.
  2. Get an Approved WhatsApp Business Number and Account.
  3. Submit Message Templates for Approval.

 

3. Installation

To know how to install the WhatsApp Business connector, refer to WhatsApp Business Messaging Connector.

 

4. Configuration

Once the connector is installed, add and configure your WhatsApp phone numbers to the connector. To do this, enter –

4.1 Basic Details

Integrate WhatsApp with LeadSquared

FieldDescription
WhatsApp Business NumberSelect the country code, and provide your WhatsApp business number. This field is mandatory.
Account NameProvide a relevant name for your connector. This field is mandatory.
Allow Lead Generation on incoming messageClick Slider to allow automatic lead creation when you receive messages from unknown mobile numbers.
Lead SourceFrom the dropdown, select a lead source for your leads.

Once you’re done, click Next.

 

4.2 Service Provider

Then, from the available options, select Gupshup, and click Next.

Integrate WhatsApp with Gupshup

 

4.3 Authentication Set-up

On this screen, enter the following details –

Integrate WhatsApp with Gupshup

FieldDescription
Base URLPaste the base URL in this field. Use the following – https://media.smsgupshup.com/GatewayAPI/rest
WhatsApp NumberPaste your WhatsApp business number in this field, without including any special characters such as ‘+’, etc. You will have to include the country code of the number though. An example of a number would be “9199010XXXXX”, where 91 is the country code.

Contact your Account Manager from Gupshup to get your WhatsApp business number.

User Id(Two way)Paste your Gupshup user Id which was generated for two-way communication. Through two-way communication, you’ll be able to send customized messages to your customers. Contact your Account Manager from Gupshup to get your two-way user Id.
Password(Two way)Paste your Gupshup password to facilitate two-way communication. Contact your Account Manager from Gupshup to get your two-way password.
User Id(Notification)Paste your Gupshup user Id which was generated for one-way communication. Through one-way communication, you’ll be able to send templatized messages to your customers. Contact your Account Manager from Gupshup to get your user Id.
Password(Notification)Paste your Gupshup password to facilitate one-way communication. Contact your Account Manager from Gupshup to get your password.
Delivery Reports WebhookThe delivery reports webhook needs to be configured for the integration to be successful. To paste your LeadSquared delivery reports webhook on Gupshup, you’ll have to mail the URL to your Account Manager from Gupshup, and they’ll do the needful.

Note: The webhook accepts only POST method.

Inbound WebhookThe inbound webhook needs to be configured for the integration to be successful. To paste your LeadSquared inbound webhook on Gupshup, you’ll have to mail the URL to your Account Manager from Gupshup, and they’ll do the needful.

Notes:

  • The webhook accepts only POST method.
  • Only JSON format is accepted as an inbound webhook.

Once you’re done entering all the details, click Next.

 

4.5 Advanced Settings

In this screen, you must map –

  • Activity Mapping – A LeadSquared activity field to your WhatsApp messages. This is the activity that will be posted every time a WhatsApp message is sent or received.
  • WhatsApp Opt-Out – A LeadSquared lead field to the WhatsApp opt-out functionality. Your leads can opt-in or out of receiving WhatsApp messages on the basis of this field.
  • Default WhatsApp Number Fields – The number you set as the default phone number will be automatically selected when you’re sending a WhatsApp message to a lead. You can also select other numbers that are available from the Add Another Number dropdown.
  • Default Country Code – The default country code will be used to send messages to a phone number that’s stored in a custom field, if no country code is listed.
  • Enable Rich Media Template Support – If you want to include media files in your WhatsApp message, you must enable the Slider slider.

Integrate WhatsApp with Infobip

Note: You must create a custom lead field of boolean type to map to the WhatsApp opt-out functionality. For example, you may create a custom lead field called “WhatsApp Opt Out”. Leads for whom the field is selected/checked won’t receive WhatsApp messages.

Click Save & Close when you’re done.

  • If your credentials are correct, you’ll see the success message highlighted below.
  • If they were incorrect, the integration will fail.

 

4. Next Steps

Once the connector is successfully installed, you can proceed to add WhatsApp templates and finally message your leads. For details, see Adding WhatsApp Templates to LeadSquared.

 

Any Questions?

Did you find this article helpful? Please let us know any feedback you may have in the comments section below. We’d love to hear from you and help you out!

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