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Data Archival Policy of LeadSquared

LeadSquared archives most of the data elements of your LeadSquared CRM in order to keep the performance of your LeadSquared CRM optimized.

The following are the various performance measures to optimize LeadSquared:

  • Visitor and associated visits are stored only for 100 days. They are deleted from your LeadSquared CRM after 100 days.
  • The records of sent Emails which are not clicked or opened are archived after 180 days. This means that a Sent Email record which does not correspond to an open or click from the Lead side does not appear in the Lead Activity History after 180 days.
  • Webhook history records and Workflow automation records are stored only for 10 days in your LeadSquared CRM.