Tracking LeadSquared Email opens in Google Analytics

1. Feature Overview

You can track opens events of emails sent using LeadSquared Email in Google Analytics.


2. Procedure

You can do this by specifying a GET request in an HTML image tag in the Email body. This request sends the Email data to Google Analytics when the Email tries to fetch the image from the HTML tag. This can be achieved by following the below steps –

2.1 Create a New Custom Metric

Create a new custom metric in the Google Analytics admin interface for your Web Property. To do this:

  1. Log on to Google Analytics using your credentials and click Admin in the top-left corner.

LeadSquared Google Analytics Integration

2. Select the corresponding Account and Web Property, and click Custom Definitions>Custom Metrics under the Property column.

LeadSquared Google Analytics Integration

3. Click NEW CUSTOM METRICThe Add Custom Metric pop-up box appears.

LeadSquared Google Analytics Integration

4. Enter the required details as shown in the image above and click Create.


2.2 Creating an Email Campaign

  1. From the default LeadSquared Dashboard, go to Marketing>Email Campaign and click Create Email Campaign.
  2. The Create Email Campaign wizard appears. For more information, refer to How to Create and Schedule Email Campaigns?

LeadSquared Google Analytics Integration

3. Select a relevant template and proceed to Compose Message.

LeadSquared Google Analytics Integration

4. Drag-drop an HTML block to the email body, and click the block to edit the HTML content through Content Properties on the right side.

LeadSquared Google Analytics Integration

5. Enter the following content in the Content Properties box:

<img src=”*|UNIQID|*&t=event&ec=email&ea=open&el=*|UNIQID|*&cs=newsletter&cm=email&cn=062413&cm1=1″ />

The parameters in the HTML block is explained in the table below:

Parameter NameParameter ValueDescription
v1Protocol Version (required)
tidUA-XXXXXX-YYTracking ID / Web Property ID (required)
cid*|UNIQID|*Client ID (required). This anonymously identifies a particular user, device, or browser. The value – *|UNIQID|*- is a dynamic parameter (merge tag).
teventHit type (required). The tracking is done with event tracking.
ecemailEvent Category
eaopenEvent Action
el*|UNIQID|*Event Label
csnewsletterCampaign Source
cmemailCampaign Medium
cn062413Campaign Name
cm11Custom Metric 1


Note – The HTML block with the above image tag is hidden from the email recipient.

6. Complete the remaining steps of the Email Campaign Wizard.

When an email is opened, the Email Open is recorded as a Metric in the Event Tracking Reports of Google Analytics.

LeadSquared Google Analytics Integration


Any Questions?

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