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Four Steps to Capture Google Adwords Value Tracking Parameters in LeadSquared

This article provides you with four easy steps to capture Google Adwords value tracking parameters keywords and devices.

Procedure

Step 1 – Create lead fields termed as UTM_term & UTM_device in LeadSquared

To create new lead field:

lead-fields

details

  • Create another custom field for the keyword UTM_term also as described in the procedure above.

Step 2 – Create a tracking template for Adwords

  • Create your tracking URL (with 2 additional values) – utm_term and utm_device.

An sample code is given below:

{lpurl}?utm_source=Pay%20per%20Click%20Ads&utm_medium=adwords&utm_campaign=LeadConvsw&utm_term={keyword}&utm_device={device}

By adding this code, Adwords tracks the device and keyword values dynamically, and captures this in your LeadSquared system.

Note: Make sure these parameters in the code is in the proper format. UTM_keyword={Keyword}. If the code is something like UTM_Keyword=%7keyword%7, the following value is captured  =%7keyword%7.

Step 3 – Place the tracking template in Adwords

  • Enter the landing page URL & tracking template in correct places of Adwords which is the step where you create the ad.

  • Enter the desktop Landing page URL in the first text box.
  • Under Ad URL Options (advanced), enter the mobile Landing Page URL in the first box.
  • In the second box (highlighted with blue in the above image), enter the tracking template.

Note: Enter the template in the text box as highlighted in the image only.

Step 4 – Value Capture in LeadSquared

When a user clicks your ad from a Desktop or any mobile device, the corresponding value is automatically captured in LeadSquared.

  • For Desktop or Laptops, value for UTM_device = “C”
  • For Mobile, value of UTM_device = ”M”
  • For Tablet, value of UTM_device = ”T”

How the details appear in LeadSquared?

If you notice Step 1, you had created UTM_device field under the additional details section (highlighted in black). According to your convenience, you can create a field under any sections like Lead Details, Company Details and so on.

result

To view the captured value:

  • Open the lead from Adwords campaign and click the Lead Details section (refer the image). Under additional details section, you can view the lead fields & the values that are captured.

result-2

additional-details

device