1. Feature Overview
In LeadSquared, lead conversion potential was traditionally measured using Lead Scores, Engagement Scores, and Lead Quality Scores. While these metrics offer valuable insights, they are static, require manual setup, and assess each parameter independently without understanding their interrelation.
To overcome these limitations, LeadSquared introduces the AI-powered Lead Propensity Score – a dynamic and automated way to predict how likely a lead is to convert.
This score is generated using a proprietary AI/ML model that analyzes behavioral and historical data across your account to identify the attributes most associated with conversions. It eliminates manual scoring setup and provides a unified, data-driven prediction to help you prioritize high-potential leads efficiently.
Key Benefits –
- Objective, data-driven lead prioritization
Engage with the right leads first based on AI-based predictions rather than subjective judgment. - Reduced manual effort
No manual configuration or scoring logic is required – the system automatically learns and adapts. - Improved sales efficiency
Helps sales teams focus their time on high-propensity leads to improve conversion rates and optimize sales performance. - Actionable insights
Correlate lead attributes, activities, and behaviors with conversion outcomes to improve sales strategy and customer engagement.
2. Prerequisite
This is a paid feature. To get it enabled on your account, contact your account manager, or write to support@leadsquared.com.
3. How it Works
- Identifies Conversion Attributes
The AI model automatically analyzes historical lead data to identify the attributes and behaviors that have influenced conversions in the past. - Builds a Predictive Model
The system continuously learns from your lead and activity data, building a model that determines which characteristics best predict successful outcomes. - Predicts Conversion Likelihood
Every new or updated lead is evaluated by the model and assigned a conversion likelihood (e.g., High, Medium, or Low), helping users focus on the most promising leads. - Continuously Refines Predictions
As lead data evolves, the model retrains itself to refresh propensity scores, ensuring predictions remain accurate and relevant over time.
4. Manage Leads Page
On this page, Propensity Scores are visible by default for all leads. You can use the score in Advanced Search to filter leads based on their propensity.
5. Lead Details Page
The Propensity Score is visible on the vCard.
6. Smart Views Page
The Propensity Score can be used to create a Smart Views page.
Any Questions?
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