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How to Import Leads to LeadSquared?

You can import your leads into LeadSquared through a CSV (Comma Separated Value) file.
If you’re storing your lead data in a spreadsheet, database application or any other software, you’ll first have to export the leads to a CSV file and then follow the steps listed here.

Note: You can’t stop or undo a lead import once it starts.

 

Prerequisites

  • The file type must be CSV.
    If your data is stored in a Microsoft Excel file, save it as a Comma Separated Value (CSV) file. CSV content should not have comma (,) semicolon (;), pipe (|), tilde (~), back quote (`), caret (^) in the header. You can refer to Formats supported in Excel to learn more on how to save an excel file into CSV file.
  • Column names are mandatory.
    You must enter column names in the CSV file. These are the different lead attributes or fields like First Name, Last Name, Email, etc.
  • Download the sample CSV file.
    Download the sample CSV file to learn to understand how your file should be structured.
     You can also download the sample CSV file here.
  • Create custom lead fields.
    LeadSquared has standard system fields like First Name, Last Name, Email, Phone, etc. If you want to import custom lead attributes specific to your business like Budget, Examination Results, etc., you can create them by navigating to My Account>Settings>Customization>Lead Fields. For more information, see How to Create Custom Lead Fields.

 

Procedure

  1. Upload the CSV file with your lead information.
  2. Map the CSV fields to the fields in your LeadSquared account.
  3. Choose how you want to handle duplicate lead records, select the lead owner, and choose lead sources.
  4. View the summary to check for errors.

 

1. Upload the CSV File

1. From the dashboard, navigate to Leads>Manage Leads, then click Import Leads.

CSV Import leads

2. Click the Click Upload CSV, select the file and upload it. Click Next once the file is uploaded.

file import

Note: If you’re not sure of how to arrange the data in the CSV file, click to download the sample CSV as highlighted below –

sample file

 

2. Map Fields

1. Click on the checkboxes alongside the fields you want to map. By default, all the checkboxes are selected. Select the field in your LeadSquared account from the drop-down on the right.

map fields

2. If a field in your CSV file doesn’t exist in your LeadSquared account, click Create New Field and define the field properties.

mapping csv fields

Note: You can also map Account Type and Account Name fields in your CSV to an account type and account name in LeadSquared.

  • The Account Type you pass in the CSV must exist in your LeadSquared system.
    • If you pass an existing account name, the lead will be added to that account.
    • If you pass a new account name, a new account will be created in LeadSquared and the lead will be added to it.

 

3. Import Settings

Lead Import Rules

If a CSV file contains a lead with an email address that already exists in your LeadSquared account, the lead is considered to be a duplicate.

You have three options to handle duplicates –

  • Ignore duplicates
    If you select this option, duplicate records will not be imported. This is the default option that is pre-selected.
  • Overwrite duplicates
    If you select this option, the CSV file data will overwrite the data in your LeadSquared account.
  • Update empty fields of duplicates
    With this option, only empty fields of the duplicate records in LeadSquared will be updated with the data in the  CSV file.

Uncheck the Import only if valid email id exists in CSV if you want to import leads with invalid email addresses as well.

Here are some examples –

Assume that john.smith@acmecorp.com already exists in your LeadSquared account. The CSV file you’re importing also contains the same Email Id.

Example

  • If you select the ignore duplicates, the lead will not be imported.
  • If you choose the overwrite duplicates, the lead fields you have chosen to map will update the existing lead in your account.
    • For example, if you selected First Name, Company and Lead Stage, only these fields will be updated for the existing record. The new values in LeadSquared will be John, Acme Corp and Prospect.
  • If you select update empty fields, lead fields which are empty in your LeadSquared account will be update.
    • For example, if you have chosen to map Lead Stage, and that field is empty in for the lead in your account, then only the Lead Stage will be updated to Prospect. The remaining fields will remain the same.

Select List and Owner

  • By default, the logged in user is displayed as the lead owner. You can change the lead owner from the drop-down.
  • You can assign the leads to a list you’ve created, or you can create a new list. If you want to create a new list, enter the list name and a description.
  • You can also assign tags to the imported leads. The tags can be used to filter the imported leads from the Manage Leads page.

Note: When you create a new list, it gets created as a Static List. To learn more about Static and Dynamic Lists, click here.

Select Source

  • You can specify the source (organic search, referral sites, etc.) from which you obtained your leads.
  • The Import Summary Note option lets you enter text to specify details about the CSV file. For example, you could mention where you collected the data (Mall, Kiosk, Office, etc.), a partner you recieved the data from or even the old system (Zoho CRM, SalesForce, etc.)

Note: If you mapped a particular lead field in your CSV file to the Lead Source field in LeadSquared, then this option is automatically updated. You will not be allowed to make changes here. For instance, if a field named Reference is mapped to Lead Source, these details will get updated automatically.

 

4. Summary

  • If your file was successfully imported, you’ll see a success message.
  • If it wasn’t. you’ll see all the error records, which contain character or format errors. If errors occur, open the CSV file and correct the highlighted records. Restart the Import Leads process with the corrected file.

 

Data Formats

You may encounter some of the following situations –

  • When your CSV files contain date fields, example ‘Contacted On’, ‘Followed Up On’, ‘Birthday’, and so on, you should ensure that you’ve created a matching custom field in your LeadSquared account.
    For more information on how to create a custom field, see How to Create Custom Fields. Also, ensure that date fields have the correct format – dd/mm/yy or mm/dd/yy.
  • If your CSV file contains a field which can be represented through a drop-down, you could create a matching custom field to map it to during the import process.
  • If the CSV file contains a lead field of type ‘Boolean’, you can create a matching custom field and then map the information during the import process. If the field is empty then, by default it is mapped as ‘NO’ in LeadSquared.
    • For example, you may a lead field for ‘Valid Passport’. If a lead in your CSV file has an empty value for this column, it will get mapped as a ‘No’ in your LeadSquared account.
  • If your CSV file contains a field for ‘Do Not Email  you can map it to the ‘Do Not Email’ field in your account.