Settings: Managing Lead Sources

1. Feature Overview

Lead sources are the avenues through which you acquire leads. Common lead sources include social media, organic search, trade shows, inbound calls, etc.

Here are some examples of common lead sources.

Lead SourceDescription
Organic SearchWhen Leads come through a regular search on search engines. For example, if a person comes to your website after finding it in a search result on a search engine and then submits his contact information then the source will be classified as an Organic Search. Note that it does not include Leads coming through paid online ads like Google Adwords.
Referral SitesWhen a Lead is captured after it visits your website or Landing Page by clicking a link to a referral site. For example, you may have published URLs of your Landing Pages on a directory listing service. The Leads coming from it will be categorized as having the Lead Source “Referral Sites”.
Direct TrafficWhen a person directly types the URL of your website or Landing Page and submits his information.
Social MediaWhen Leads come through a link or post on social media sites like LinkedIn, Facebook, Twitter, etc.
Email MarketingWhen a Lead visits your website or Landing Page by clicking a link in your Email campaign then the Lead source is “Email Marketing”.
Pay per Click AdsWhen a Lead visits your website or Landing Page by clicking a search advertisement (e.g. Google Ads) that you have bought.
Trade ShowYou can assign the source as Trade Show for the Leads that you engaged in an event, seminar, conference, etc.
eBookThe Leads that are captured as a result of form submission to download an eBook on your website or Landing Page.
Inbound CallThe Leads that made a call to your company to inquire/buy your goods or services.
Outbound CallThe Leads whom your sales reps called to sell your company’s goods or services.
Customer ReferralThe Leads that have been referred by one of your customers.
Partner ReferralThe Leads that have been referred by one of your business partners.
Employee ReferralThe Leads that have been referred by one of your employees.

In your LeadSquared account, by default, you’ll find the following lead sources –

  • Organic Search
  • Referral Sites
  • Direct Traffic
  • Social Media
  • Inbound Email
  • Inbound Phone Call
  • Outbound Phone Call
  • Email Marketing
  • Pay-per-click Ads

These lead sources are relevant to most businesses, and you cannot delete them from your account. However, you can add your own lead sources that suit your business.

 

2. Lead Source Configuration

To configure your lead sources, from the main menu, navigate to My>Profile>Settings>Customization>Lead Sources. Here, you can –

2.1 Add a Lead Source


To add a custom lead source to your account –

  1. Click the Add button and enter the ‘Lead Source Name’.
  2. Once you’re done with the changes, click Save at the bottom of the page.

Once you update the lead sources, you’ll be able to see the updated drop-down list in places where the lead sources are used (Add Lead Form, Lead Import, etc.).

Adding a lead source

 

2.2 Change Lead Source Display Order

To change the display order of lead sources by using up and down arrows. The default list is not sorted deliberately. You can sort the list according to your business needs, by using Arrow to change the order of lead sources or  Arrow to change the order of lead sources.

rearrange lead source

 

2.3 Delete a Lead Source

To delete a lead source, click the  icon.

Delete lead source

You can’t delete the following lead sources as they’re tracked by default –

  • Organic Search
  • Referral Sites
  • Direct Traffic
  • Social Media
  • Inbound Email
  • Inbound Phone Call
  • Outbound Phone Call
  • Pay-per-click Ads
Note: You should be careful of the impact if you delete a lead source that is already associated with leads. To prevent any data incongruity, LeadSquared does not dissociate a Lead Source from a Lead even if you delete it in from the Settings page. However, you will not be able to use the deleted lead source when you add a new lead. The lead source report will continue to show deleted lead sources as long as there are leads in the system associated with those sources.

2.4 Lead Source Properties

You can enable/disable the following properties for the lead source field.

lead field properties

PropertyDescription
Is MandatoryMarks the field as mandatory. Users won’t be able to create a new lead without filling this field.
Show in Quick AddIncludes the field in the quick add lead option.
Use in Lead CloneThe field value will be populated when the lead is cloned.
Include in Mail MergeIncludes this field as a mail merge option for email personalization.
Lock After CreateNon-admin users won’t be able to update the value of this field once a lead is created.
Show in ImportEnables the field for mapping during lead import through CSV.
Allow Auto UpdateWhen enabled, new lead sources added through APIs will automatically get added as a dropdown option.

 

Any Questions?

Did you find this article helpful? Please let us know any feedback you may have in the comments section below. We’d love to hear from you and help you out!

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Shivani
Shivani
3 months ago

How to check from which keyword lead is coming and getting conversion?

Oshin Anand
Admin
Reply to  Shivani
2 months ago

Hi Shivani,
To view the lead’s origin
1. Navigate to Manage Leads.
2. Select the relevant lead.
3. On the Lead Details page, click the Lead Details section.
The information will be visible alongside Lead Origin.

Rajiv K Shrivastaw
Rajiv K Shrivastaw
3 months ago

How to change the lead source of Inbound phone Call into 3 lead sources as per the custom workflow in telephony.

Marty Aghejian
Marty Aghejian
10 months ago

How can you set your leads sources in alphabetical order in leads squared?

Dharshana Santhanam
Reply to  Marty Aghejian
10 months ago

Hello, Marty.
To reorder your lead sources, please refer to section 2.2 of this article

Abhishek
Abhishek
11 months ago

Can the API change the lead source?

Dharshana Santhanam
Reply to  Abhishek
10 months ago

Hi, Abhishek.
No, the API cannot change the lead source.

pritee chandan mahore
pritee chandan mahore
11 months ago

hii lsq ,

can we make a automation in lsq to change the lead source from current to last lead source

Jason Chan
1 year ago

my lead source field is a manual dropdown but is there any way to auto tag the lead source as they come into LSQ?

Dharshana Santhanam
Reply to  Jason Chan
1 year ago

Hello, Jason.
Yes, you can auto tag the lead source when new leads are created. However, this feature is not available when the leads are created inside the application or via imports. In this case, you will have to manually tag the lead source.

Milan
1 year ago

If I make the lead source mandatory, then will leads coming from online sources /ads still show up on LSQ?

Dharshana Santhanam
Reply to  Milan
1 year ago

Hi, Milan.
Yes, the leads obtained from online sources and ads will show up on your LeadSquared account.

Milan
Reply to  Dharshana Santhanam
1 year ago

Thank you. : )

kamal
kamal
2 years ago

how to set form name in Lead Source when leads coms in contact form 7

Gary
Gary
2 years ago

Hi,
How can I change the lead source for all the leads entered within an Account? Assuming that there are multiple leads within an account and all lead sources need to be changed for these multiple leads at a later stage to a common source. Also what if the same is to be done for Accounts

Vir Singh
Admin
Reply to  Gary
2 years ago

Hi Gary,
You can filter out the leads based on any criteria and then perform a bulk update. Hope this resolves your issue.

Taru Agrawal
Taru Agrawal
2 years ago

How do I ensure that lead source is visible only to admins and not to any other roles?

Vir Singh
Admin
Reply to  Taru Agrawal
2 years ago

Hi Taru, you can hide the lead source field using the Permission Templates feature. First you must create a new permission template (the hide/masking fields section of the article will help). Next, apply the permission template to your users at the ‘Role’ level.

Vignesh Balasubramanian
Vignesh Balasubramanian
3 years ago

Where can I give weightage(Score) for a lead

Sri Sudhan
Admin
Reply to  Vignesh Balasubramanian
2 years ago

Hi, Vignesh. Thank you for your question. To edit the Lead Score for Core (System) Activities, refer to How does Lead Scoring work. To edit the Lead Score for Custom Activities, refer to How to Add Custom Activity Types.

Vignesh Balasubramanian
Vignesh Balasubramanian
Reply to  Sri Sudhan
2 years ago

Thank you Sri Sudhan!

sreesai
sreesai
3 years ago

Allow Autoupdate?

Sri Sudhan
Admin
Reply to  sreesai
3 years ago

Hi, Sreesai. Thank you for bringing this to our attention. We have updated the article accordingly.