Field Sales Territories for Admins and Sales Managers

1. Feature Overview

Field Sales Territories helps you intelligently distribute and manage leads based on geographic proximity, ensuring faster follow-ups, better coverage, and improved field sales efficiency.

With this feature, you can divide your operational geography into clearly defined territories, assign sales users or teams to each region, and automatically distribute leads to the right owners based on location. This eliminates manual assignment, reduces response time, and ensures balanced workload distribution across your sales team. With the Territories feature, you can –

• Carve out territories within a city using a pin code or draw the territories on the map.
• Create sub-territories within the main one.
• Auto-distribute leads within the relevant territories among sales users.
• Reallocate leads within a territory to other users.
• View leads in different locations on the map.
• Assign Sales Managers to monitor different territories.
• Allow/restrict sales users from adding new leads beyond their assigned territories.

2. Prerequisites

• You must be an Administrator or a Sales Manager to manage territories.
• This is a paid feature. To enable this feature on your account, contact your account manager, or write to support@leadsquared.com.
• Before you get started, enable Lead – Switch to v2 on Mobile App Additional Settings.

3. How it Works

1. Create an Activity – Create a custom activity FieldSales-Lead Distribution with the details given in this article. This activity will be posted on the Lead Details page whenever a new lead gets distributed by Territories.
2. Create an Automation – Create an automation for lead distribution. Add a webhook action to this automation with the details mentioned in this article. This automation is used to distribute leads among users in a particular territory. You can configure the automation to distribute all leads or only system owned leads.
3. Territory Mapping – Map a territory to a lead so that the territory that the lead belongs to is explicitly mentioned on the Lead Details page.
4. Add Territories – Create new territories by drawing or selecting a region on the map. Then, assign users/sales groups/sales teams to these territories. You can also create parent-child territories or sub-territories. Now, configure the Territories settings.
5. Distribute Leads – Once you’re done creating territories, the leads will automatically be distributed among the assigned users based on their proximity. If multiple users are assigned to a territory, the leads are distributed in a round-robin manner. You can reallocate leads to different lead owners after they’re distributed.

4. Create an Activity

Create a custom activity with the following details –

5. Create an Automation

1. Navigate to Workflow>Automation and click Create Automation.
2. On the pop-up window, click Build from Scratch. Then, under Lead Trigger, click New Lead.
3. On the next window, check Trigger on Import and click Save.
4. Once you can view the Automation screen, click .
5. Click Custom and select Webhook. On the webhook form, fill the following details –
   • Name – FieldSales LeadDistribution. 
   • URL – https://fieldsales-in21.leadsquared.com/api/distribution/v1/orgid/lead. Click on Verify icon beside the URL and wait for a Success message. 
   • Custom Header Name – Authorization.
   • Custom Header Value – You can find this value on the bottom of the General Settings page.
   • Notify on failure – Add the user to be notified if the automation fails.
   • Retry Count – 2 (Optional).
6. Click Save.
7. On the automation page, click Publish.

6. Map Territories to Leads

Make the lead’s assigned territory clearly visible upfront on the Lead Details page so that users immediately understand where the lead belongs without navigating through multiple records.

1. Navigate to Field Sales Suite>Territories.
2. Go to Settings and select Territories.
3. Under Territory Mapping, choose the relevant Lead Field under which the assigned territory should be displayed on the Lead Details page.

7. Add Territories

To draw or select territories –

1. Navigate to Field Sales Suite>Territories and click Create.
2. Enter the Territory Name.
3. To draw a territory on the map yourself, click Draw. To select an entire area or pin code as your territory, click Select.
   • If you click Draw, you can draw your territories using the icons at the bottom of the map.
   • If you click Select,  you can enter a pin code under Area to select your territory.
4. Pick a colour to represent the territory.
5. Under Assign Users, Sales Groups, and Sales Team, select and assign users, teams, sales managers or sales groups to the territories. Click Reset to remove the assignment.
6. To assign a time limit to the territories, enable Seasonal Allocation and enter the expiry date.
7. The toolbar on the map allows you to perform the following actions –

Icon	Action
	Lets you drag the map and view different locations.
	Lets you draw a circle on the map.
	Lets you freehand draw your territories.
	Lets you draw a territory with straight lines.
	Lets you erase all your unsaved territories.
	Undo button.
	Redo button.
	Lets you drag and move the icon bar anywhere on the map.

8. Create Sub-Territories

You can create parent-child territories (or sub-territories) by drawing them within/over another territory. There can be a total of 5 sub-territories for every territory. Users can be assigned to the sub-territory even after it is created. If no user is assigned to the leads inside a sub-territory, the leads will be distributed to the users assigned to the parent territory.

9. Map Actions

You can perform these actions using the icons displayed on the right side of the map –

Icon	Action
	Search for a specific location on the map.
	Zoom in, zoom out and move map visibility in all four directions.
	Select a colour theme of the map.
	Drag and drop the icon on the map to open street view. You can view the images of the location from various angles using this feature.
	Lets you hide leads. Click the same button again to view the hidden leads.
	You can filter leads based on the lead list, stage, and date range.

10. Instant Lead Allocation

For leads whose location coordinates are stored in LeadSquared, Admins and Sales Managers can draw a territory and then allocate leads within that territory to a specific user. This feature is helpful to change the lead owner when a user is deactivated (leaves an organization).

1. Navigate to Field Sales Suite>Instant Allocation.
2. Draw a territory on the map. All the leads within the territory you’ve drawn will be displayed on the right side of the screen.
3. Next to the leads you don’t want to reallocate, click the X icon.
4. Once done, click Next.
5. In the Lead Owner Name box, enter the name of the new lead owner.
6. Click Allocate.

11. Manage Territories

Once you’ve added your territories, you can view them on the left side of your screen under Territories.

• To search for specific territories, use the Search bar.
• To filter your territories based on the territory owners, click the Filter icon alongside the Search bar.
• To get a detailed view of your territories and their hierarchy (parent-child territories), enable Expand List.
• To sort your territories appropriately, click the arrows alongside the Territories, Leads and Users headers.
• Alongside the relevant territory, click the Actions icon.
  • To edit your territory, click Edit.
  • To clone your territory, click Clone. You can reuse territories by cloning and customizing them according to your requirements.
  • To permanently delete your territory, click Delete.

12. Manage Users

Once you’ve allocated users to your territories, you can view them on the left side of your screen under Users.

• To search for specific a user, use the Search bar.
• To sort your users, click the arrows alongside the Name, Areas and Leads headers.
• To get a detailed view of the territories and leads assigned to the users, enable Expand List.
• To edit the allocation of territories to users, click the Edit icon alongside the name of the user.

13. Settings

Navigate to the bottom left corner of the screen. To export the details of all your territories, assigned users, and leads, click Export.  To view the settings, click the gear icon.

13.1 General Settings

In General settings, you can customize the colours and pins to indicate different lead stages and lead lists.

13.2 Territories Settings

Click Territories to view the territory settings.

• Under Territory Selection Mode, you can enable/disable grid view on the territories page. This setting lets you create territories in grids. Once you enable it, you can use the toolbar shown below to draw territories on the map.

• You can allow/restrict your sales users and sales managers from creating, editing or deleting leads beyond their assigned territories by enabling/disabling Restrict lead creation beyond territory.
• Under Lead Distribution, you can choose to distribute leads based on their zipcode or lat/long.
  • Zipcode based lead distribution – Distribution will only work for leads having a zip code and for territories created with zip codes.
  • Latitude/Longitude based lead distribution – Distribution will only work for leads with geo-coordinates. There are no restriction on territory creation mode.

13.2.1 Territory-Based CRUD Restrictions

Enable this setting to restrict your sales users from checking in, checking out and performing create, read, update and delete (CRUD) operations outside their assigned territory. They will only have access to view the leads.

13.2.2 Restrict Web Access to Territories

As an admin, enable this setting if you want to restrict the access to Field Sales Territories on the web app for your sales managers.

13.2.3 Bulk Import Territories

To import territories as a .csv file in your LeadSquared account –

1. On the Field Sales Territories page, click Settings.
2. Under Territories, you can view the Import Territories from File section.
3. Click Download Sample and ensure that your file has the same format as the sample .csv file.
4. Click Upload.
5. If you get an error notification, click Download to view the territories with errors.

13.2.4 Define a Sales Region

You can also define a Sales Region for Admins and Sales Managers to add territories in –

1. Enter the Sales Manager’s name under Defining Sales Region and click Select/Draw.
2. Enter the Sales Region name.
3. To draw a Sales Region on the map yourself, click Draw. To select an entire area or pin code as your Sales Region, click Select.
   • If you click Draw, you can draw your regions using the icons at the bottom of the map.
   • If you click Select,  you can enter a pin code under Area to select your regions.
   • To find previously created Sales Regions, enter the Sales Region Name under History.
4. Click Assign.

13.3 Advanced Settings

On this page, you can configure the following advanced settings –

13.3.1 Field Sales Token for Automation

You can copy the Authorization Token that is used while configuring Webhooks and Automations across Journeys, Territories and Auto Checkout Features.

13.3.2 Google Maps Platform API Key

Enter your Google Maps Platform API Key here. You can choose to use this key for Distance Calculation and/or Journeys

13.3.3 Metric for distance

You can see the metric for distance as Kilometers and meters (km, m) or Miles and yards (mi, yd). Your selection will be applied to all distance related metric across journeys and reports.

13.3.3 Rename Territories

1. On the Territories page, open Settings.
2. Then, click Advanced, and under Rename Modules, alongside Territories, click the Edit icon.
3. Enter the relevant display name and the plural term for it.
4. Once you’re done, click .
5. To save changes, on the top right corner of the page, click Confirm.

Any Questions?

We’d love to answer your questions or hear your unique use cases. Feel free to share your experiences in the comments section below.