How to Dynamically Change Content in Landing Pages Pro

1. Feature Overview

This article will help you configure your landing page on Landing Pages Pro (LPP) to display multiple variations of the same landing page to different target audiences.

In the example below, the landing page is designed for students enrolling in a full-stack developer course. However, the same page can dynamically display content for a front-end developer course by adding a query parameter to the landing page URL.

2. Prerequisites

• This feature is specifically for Landing Pages Pro. Landing Pages Pro is a paid feature. To enable it, contact your account manager, or send an email to support@leadsquared.com.
• To capture Leads or Opportunities, you must first create the relevant forms using Dynamic Forms.

3. Use Cases

This feature can be used across industries, for example –

4. Add Logic Cards

Logic Cards will help you dynamically change the content on your Landing Page –

1. Click on a Card/Section on your landing page.
2. In the Manage Logic Cards tab, click on the Manage button.

Note: If you cannot find the Manage Logic Cards tab, you might need to convert that Section to a logic card. Click on the Section, and in the  tab, click Convert to Logic Card.

Next –

1. to add a logic card, click on the icon to clone the existing logic card.
2. Optionally, you can rename the logic card.
3. Select the Card/Section, and in the Manage Logic Cards tab, select the newly created logic card from the drop-down menu.

Now, change the content on the Card for a particular target audience. In the example below, we’re creating content specific to leads looking for a ‘Front-End Development’ course.

5. Configure Logic Card Rules

Once the Logic Card and its content are in place, you need to set up the rule for when to display it –

1. In the Manage Logic Cards section, select the newly created Logic Card.
2. Click the Display Rules button.
3. Enter the query parameter and its value for which, when the condition is met, the page will dynamically show the content you’ve created in the Logic Card.
   1. For example, www.example.com/edu?course=front-end
   2. If needed, add multiple rules and choose if All or Any of the rules must be satisfied.
4. Once done, click Save.

6. Go Live

Once you publish the landing page, any query parameter that matches the logic card rule(s) will result in a dynamic content change.

Any Questions?

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