Lead Management – Feature Guide

1. Feature Overview

Leads are your potential customers. In LeadSquared, you can track your lead’s journey from creation, through marketing and sales activities, all the way to conversion.

The lead entity is highly customizable. In addition to system fields (first name, email, etc.), you can create custom lead fields (enrollment Id, passport number, etc.) to capture details specific to your business use cases.
Features like lead scoring and prioritization enable you to apply your own business logic to categorize leads based on their suitability, interest, and engagement, and push them further down the sales funnel.

Once a lead is created in your system, you can track activities (website visits, email opens, phone calls, etc.), perform tasks (schedule meetings, demos, site visits, etc.), and use a variety of other features to convert them into customers.


Unique Fields

A lead is created when at least one unique lead field is present from the list of available fields. A unique field will help prevent duplicate lead creations, and also help differentiate leads from each other. To know more about unique fields, refer to How to Make a Custom Field Unique in Your LeadSquared Application.

But in case you’ve created duplicate leads, you can merge them with existing leads, sanitize the existing data and avoid creating them in future. To know more, refer to How to Avoid Creating Duplicate Leads.


2. How to Create Leads

You can create leads in LeadSquared through multiple channels –

  • Form Widgets
    You can create and embed a LeadSquared Form Widget on your web page or landing page and start capturing leads in minutes.
  • Landing Pages
    LeadSquared’s landing pages provide existing templates that are optimized to help you capture and convert your leads.
  • Manually
    You can add leads manually to LeadSquared, from the Manage Leads page. To know more, please refer to How to Add Leads.
  • Import Leads
    If you are using another lead generation platform to capture leads, then you can import these leads to LeadSquared through CSV files. To know more, refer to How to Import Leads to LeadSquared.
  • APIs
    Capture leads programmatically through APIs.
  • Portals
    LeadSquared’s Portal feature allows you to build your own portal to capture leads, through online forms.
  • Third-Party Marketplaces
    By integrating third-party lead-capture applications (such as MagicBricks, Sulekha, Common Floor, etc.) with LeadSquared, you’ll be able to view all the leads generated and utilize LeadSquared’s functionalities on these leads.
  • Others
    You can also use different marketing channels such as email inboxes, external CRM software, chat-messaging tools, etc., to capture leads.


3. Prerequisites

You must be the administrator of your LeadSquared account to access lead settings.


4. Configuration

4.1 Lead Fields

You’ll have to set-up lead fields to collect the lead’s information. This will help you identify and differentiate a lead from other leads, and help you classify the leads as per your business requirements.

Note: Here’s a quick video to Create Custom Lead Fields.

To create a custom lead field –

  1. From the main menu, navigate to My Profile>Settings>Leads>Create Lead Field.
  2. On the Create Lead Field page, provide a Display Name for the lead field, and enter all the other details.
  3. Once you’ve entered all the details, click Save.
    • If you want to add another lead field, click Save and Add New.



Display NameThe name of the field (first name, second name, email Id, etc.). This field is compulsory.
Include Field in SectionThe section in which the lead field will be visible. The options available are Lead Details, Additional Details and Hidden Fields.
Mail Merge Default ValueThe default value that’ll be used when the mail merge value is not provided for this field.
Data Input TypeThe data type of the lead field. Some of the options available are number, email Id, website, dropdown, boolean, etc.
Show AsThe way in which the input field will appear on the LeadSquared user interface. The options are either as a textbox or text-area.
Maximum LengthThe maximum number of characters which can be included in the field is 256 characters.
Lead Field PropertiesThe additional properties which determine how the lead field behaves. Hover your cursor over each option to know more about the field.
Is MandatoryMarks the field as mandatory. Users won’t be able to create a new lead record without filling this field.
Show in ImportMakes this field available for mapping during lead import through CSV.
Use in Lead CloneMakes the field available when users try to clone a lead.
Show in Quick AddMakes this field available when a user uses the Quick Add form to add a lead.
Include in Mail MergeIncludes this field as a mail merge option for email personalization or automation.
Lock after CreateNon-admin users won’t be able to update this field once a lead is created.


4.2 Lead Stages

Lead Stage represents the current position of your lead in the sales funnel. Leads may be at different levels of engagement with your offers depending upon their awareness, need, interest and budget. The position of a lead in sales funnel based on its level of engagement is called Lead Stage. For more details see, Managing Lead Stages.

By default, LeadSquared is configured with three default Lead Stages –

  • Prospect
  • Opportunity
  • Customer

Lead Stages may vary from company to company and industry to industry. Keeping this variation in mind, LeadSquared allows you to customize and add Lead Stages. To add lead stages –

  1. From the main menu, navigate to My Profile>Settings>Leads>Lead Stages.
  2. Enter the Display Name for the custom lead field.
  3. Under Active Stages, click the Add button to add lead stages.
  4. Under Inactive Stages, click the Add button to add lead stages.
  5. To edit an existing lead stage, hover your cursor on the right side of the lead stage, and click the Edit icon.
  6. To delete an existing lead stage, hover your cursor on the right side of the lead stage, and click the delete icon.
  7. Click the Checkbox checkbox against Enable Comments on Stage Change if you want to enable user comments when updating a lead field.
  8. Under Other Properties, click the Checkbox checkbox against the properties that you want to enable. Hover your cursor over each option to know more about that property.


Is MandatoryMarks the field as mandatory. Users won’t be able to create a new lead record without filling this field.
Show in Quick AddIncludes the field in the quick add lead option to create a new lead.
Include in Mail MergeIncludes this field as a mail merge option for email personalization.
Show in ImportEnables the field for mapping during lead import through CSV.


4.3 Lead Sources

Lead sources are the avenues through which you acquire leads. Common lead sources include social media, organic search, trade shows, inbound calls, etc. By default, you’ll find the following lead sources in your account –

  • Organic Search
  • Referral Sites
  • Direct Traffic
  • Social Media
  • Inbound Email
  • Inbound Phone Call
  • Outbound Phone Call
  • Email Marketing
  • Pay per click Ads

These lead sources are relevant to most businesses, and you cannot delete them from your account. However, you can add your own lead sources that suit your business. To know how to add lead sources, and perform other actions, refer to Settings: Managing Lead Sources.


4.4 Lead Forms

Lead forms can be customized to capture lead fields relevant for your business. While creating lead forms, you’ll be able to –

  • Create, edit and delete sections in a lead form
  • Manage the sequence of different sections
  • Manage the position of different fields in a section
  • Move a field from one section to another section
  • Manage the length of a field  displayed in the form
  • Hide unused custom fields

By default, LeadSquared is configured with three basic sections – Lead Details, Additional Details and Hidden Details. To create your own sections, rename or delete an existing, refer to Lead Form Customization.

Note: The forms mentioned in this section are basic lead ‘create’ and ‘edit’ forms. To create advanced dynamic forms with custom rules, see How to Create a Form.


5. Lead Tracking

Lead tracking allows you to track a lead’s activities (views, clicks, etc) on your websites. This section also includes information on landing page domains, tracking URLs (using UTM parameters) and more.



5.1 Tracking Script

Once you install the LeadSquared tracking script on your website, you can track the different sources (such as online ads, social media, organic searches, etc.) through which your leads are visiting your website. You can also track other events that leads perform on your website, such as link clicks, page views, etc. To know how to install a tracking script on your website, refer to How to Deploy the LeadSquared Tracking Script on Your Website?



5.2 Website & Landing Page Domains

You can track website visits on multiple domains (and sub-domains under each domain) in LeadSquared. You can also customize landing page URLs in your own domain and associate multiple sub-domains for your landing pages. To know more, refer to Configuring Multiple Domains in LeadSquared.


5.3 Email Link Domain

LeadSquared encodes the links to webpages are included in the emails you send to your leads, to track who clicked on your emails and the links. After they click the links and visit your website or landing pages, we further track their visits on your web pages. To know more, refer to Domain Settings for Email Links.


5.4 Ignore IPs

You can ignore IP addresses for various use cases, such as not wanting to track internal users, product-specific visitors, etc. To do this, enter the IP addresses on which you want tracking to be disabled, and click Create once you’re done.



5.5 Tracking URLs

Create tracking URLs for your landing pages with UTM codes to enable multi-dimensional tracking across your campaigns, social media pages and other sources. To know more, refer to How to Use Tracking URL Feature.


5.6 Reverse IP Lookup

By enabling Reverse IP Lookup, you can identify the location details of a lead (such as city, state and country) when they submit on LeadSquared landing pages. For more information, please refer to Reverse IP Lookup.


5.7 Multiple Email Opens

By enabling Multiple Email Opens, you can track multiple email opens for the same lead. To know more, refer to Multiple Email Opens.


6. Lead Prioritization

Through lead prioritization, you can segregate quality leads from dis-engaged leads,and reach out to leads that you can easily convert into customers. To know more, refer to Lead Prioritization.



6.1 Lead Scoring

Lead Score is the measure of Lead activity in response to your marketing offers. An engaged Lead interacts with you online or offline. These interactions are essentially Lead activities with varied level of importance. To know more, please refer to How does Lead Scoring work?


6.2 Lead Quality Criteria

Lead Quality Criteria helps you set rules that would identify leads closest to your ideal customer persona. Leads are evaluated against these rules and assigned a score. This score can be used to filter leads that are best suited for carrying out sales activities. To know more, refer to Lead Quality Criteria – Setup.


6.2 Engagement Scoring

Engagement Score is calculated based on the recent activities of leads. By determining the engagement level of a lead with these activities, you can set rules to determine the score. The score helps you separate engaged from dis-engaged leads. To know more, refer to Setup Criteria of Lead Engagement Scoring.


7. Lead Actions

The Manage Leads page is where you can perform all actions on the leads, such as import leads, bulk updates, add to list, add activity, among others. You can use the filtering options, quick search and advanced search to filter leads according to your requirements. You can save quick filters, and also create lists on leads, where you can perform dedicated actions. To know more, refer to

Note: To prevent your sales users from copying and printing sensitive lead information (like Name, Email, Phone number, etc.) from the Lead Details page and Manage Leads grid. This is to prevent the misuse and leakage of your confidential lead data. To enable this feature, contact your account manager, or write to support@leadsquared.com.


7.1 Import Leads

You can import external leads that you’ve captured, to LeadSquared, through a CSV file. To use this feature, navigate to the Manage Leads page and click the Import Leads button. To know more, refer to How to Import Leads to LeadSquared.


7.2 Export Leads

You can export your leads that are available in LeadSquared, from the Manage Leads page or the Smart Views page. The exported leads are sent to your registered email Id in a CSV file. To know more, refer to How to Export Your Leads/Lead Details.


7.3 Merge Leads

If you have created duplicate leads in your account, you can merge them into a single lead. This helps you eliminate multiple leads present with the same details, in your account. To know more, refer to How to Merge Leads in your LeadSquared Account.


Next Steps

You can add activities (such as link clicks, email opens, etc.) on your leads. This will help you track the lead’s journey, and help you take the necessary steps to lead conversion. To know more, refer to Manage Activities.

You can schedule tasks and reminders (such as appointments, phone calls, etc.) on your leads, for your sales users. This will help you keep track of the progress made by your users to take your leads to conversion. To know more, refer to How to Create Tasks and Schedule Reminders.


Any Questions?

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